In a rapidly digitalizing world, data is your biggest asset that can be leveraged to uncover valuable business insights and gain competitive advantage. Organizations are increasingly using data analytics to drive innovation and strategy and to improve efficiencies across functions. If you are keen to stay ahead of the curve, both within your role and in your industry, then this is the program for you.
95%
of businesses cite managing unstructured data as a problem.
SOURCE: Accenture
69%
of organizations define digital transformation as a tool for operational efficiency.
SOURCE: BAKER MCKENZLE
43%
of executives believe that fluency in data analytics is the key skill gap that needs to be addressed as a priority.
SOURCE: MCKINSEY GLOBAL SURVEY
Customized Design for Your Success
The Advanced Business Analytics Program (ABAP) is designed with the needs of busy executives in mind. You will learn through online and interactive sessions, including fireside chats and guest lectures from leading researchers and global industry leaders. The flexible nature of the ABAP allows you to customize your learning journey for maximum career and business impact.
Flexible
The self-paced modules provide the flexibility to accommodate learning between your busy work schedule. The program can be completed in 12 to 15 months as your schedule and program selections demand.
Interactive
A community learning experience with a limited cohort size facilitates weekly interactive discussions with peers, program coaches, faculty, industry speakers, and career advisors — allowing you to implement program learnings to real-world scenarios.
Transformative
The multimodular learning journey experience, including the capstone project, allows you to learn and grow as an executive while enabling you to develop business analytics strategies to improve your personal and organizational goals.
"In a rapidly digitalizing knowledge-driven world where data and information are the primary assets, the demand for skilled professionals who can analyze and optimize data into actionable insights and strategies is skyrocketing. Senior professionals need to understand the applications of tools like artificial intelligence (AI), machine learning (ML), big data, and data visualization to stand out and stay ahead of the curve. We at Wharton are excited to offer this invaluable program to help them broaden their analytical skills and shape successful careers."
— Jagmohan S. Raju Joseph J. Aresty Professor, The Wharton School; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing
Program Highlights
In this immersive program that can be completed in 12 to 15 months, you will understand business analytics in depth that can help you transform the way your organization functions. The comprehensive curriculum ranges from in-depth core modules to interactive online sessions, as well as online and on-campus electives (in the instance of unavoidable COVID-19 restrictions, an option to attend virtually may be provided).
Comprehensive curriculum
Immerse in a learning journey, which can take 12 to 15 months to complete, that includes in-depth sessions in business analytics.
Interactive sessions
Delve into online and interactive sessions with fireside chats, guest lectures, regular cohort meetups, and networking sessions with peers.
Real-world application
Learn from real-world case studies and business challenges, and apply learnings to your job immediately.
World-renowned faculty
Learn through weekly self-paced videos and periodic live sessions led by award-winning tenured Wharton MBA faculty.
Success coach
You will be assigned a success coach who will help craft your learning journey through regular check-in sessions.
Choice of electives
Choose two six-week program electives, allowing for a deeper dive into specific topics in the business analytics arena.
On-campus immersion
Dive deeper into the business analytics realm or explore another subject of your choosing as you select one on-campus elective from a select list of Wharton Executive Education programs.
Peer interaction
Take advantage of an active Slack channel to learn from and interact with high-achieving peers from around the globe and build your network.
Capstone project
Through in-depth exploration and periodic check-ins with your success coach, prepare a road map for business analytics strategy in your organization.
Certificate of achievement
Receive a prestigious Wharton Executive Education digital certificate upon program completion.
Additional program benefits
Opportunity to join a lifelong group of the Advanced Business Analytics Program past participants for periodic networking events and ongoing interaction with other cohorts.
Pathway to alumni status
Following successful completion of the ABAP, and upon further qualification criteria and additional tuition, you will be eligible for Wharton Alumni Status.
Curriculum
Outside of the core modules, you will be able to choose two areas of specialization from multiple topical elective modules. These modules have been designed to help you dive deeper into the application of analytics specific to your industry or your role within your organization. During the program, you can also opt for one on-campus elective in a topic of your choice. The on-campus Wharton Executive Education elective is taught over five days.
Module 1: Data Analytics and Executive Decision Making
Module 2: Descriptive Analytics for the Marketplace: The Data Pipeline
Module 3: Effecting Change through Data: Prescriptive Analytics
Module 4: Decision-Making Tools: Predictive Analytics and AI/ML
Module 5: Beyond the Decision: Implications of AI for Business
Module 6: Moving Forward: Analytics and Organizational Change
During the 20-week core module period, you are invited to join an exclusive series of weekly live group sessions with Wharton faculty, industry speakers, career advisors, and of course, your success coaches and peers. With the inclusion of the two-session orientation module, the ABAP will feature a total of 22 live sessions during the core module period, including the following:
ABAP Faculty Director Prasanna Tambe (three sessions)
Professor Ron Berman
Professor Kevin Werbach
Three additional featured faculty sessions led by professors from Analytics at Wharton
Industry speaker sessions (two sessions; previous speakers have included senior business analytics officers from IKEA, Fidelity, Santander Bank, and Saudi Telecom)
Career advisory sessions (two sessions; in partnership with market-leading career advisory firms)
Peer networking sessions (two sessions; designed to foster community-building and networking within the cohort)
Coach-led themed discussions (8 to 10 sessions; serving as a regular forum for themed peer conversations, article or case discussions, and program updates)
Financial Analytics: Forecasting, Modeling, and Optimization
HR Management and Analytics: Unlock the Value of Human Capital
Marketing Analytics
Revenue Analytics: Price Optimization
Supply Chain Analytics
Choose any two from the list. Final list of electives is subject to change.
Alongside the elective modules, you also engage in monthly live sessions, including faculty discussions, peer networking sessions, career advisory sessions, industry speaker sessions, and success coach-led live discussions.
Finance
Advanced Corporate Finance
Corporate Valuation
Finance and Accounting for the Non-Financial Manager
Assessing Commercial Real Estate Investments and Markets
Shareholder Activism and Corporate Governance
Distressed Asset Investing and Corporate Restructuring
Leadership
Leading Organizational Change
Marketing
Pricing Strategies: Measuring, Capturing, and Retaining Value
Strategic Marketing for Competitive Advantage
The Neuroscience of Business: Innovations in Leadership and Strategic Decisions
Customer Analytics for Growth Using Machine Learning, AI, and Big Data
Innovation and Strategy
Business Essentials for Executives
Driving Growth through Strategic Partnerships
Scaling Ventures: Developing the Playbook for Profitable Growth
Leading Digital Transformation
Effective Decision Making: Thinking Critically and Rationally
Effective Execution of Organizational Strategy
Mastering Innovation: Strategy, Process, and Tools
People Analytics: HR Transformation through Data
Strategy and Management for Competitive Advantage
Business Model Innovation in the Digital Age
Choose any one elective from these functional business programs.
Note: Final list of electives is subject to change. Please download the brochure for details on the electives and more information.
Please also note that participation in the Advanced Business Analytics Program (ABAP) (a) will not result in a degree from, alumni status with, or earned credit at the University of Pennsylvania or the Wharton School (or, to Wharton’s knowledge, any other institution), (b) will not be recorded on a University of Pennsylvania or Wharton transcript, and (c) does not guarantee or suggest that a participant will be admitted to the University of Pennsylvania, the Wharton School, or to any other university or institution.
ABAP Faculty Director, Associate Professor of Operations, Information and Decisions, The Wharton School
Ron Berman
Assistant Professor of Marketing,
The Wharton School
Kevin Werbach
Professor of Legal Studies & Business Ethics, The Wharton School
Raghuram Iyengar
Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School
Prasanna Tambe
ABAP Faculty Director, Associate Professor of Operations, Information and Decisions, The Wharton School
Ron Berman
Assistant Professor of Marketing,
The Wharton School
Kevin Werbach
Professor of Legal Studies & Business Ethics, The Wharton School
Raghuram Iyengar
Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School
Additional Faculty and Guest Speakers
These exemplary speakers offer their insights across the duration of the program through live sessions, modules, and fireside chat featurettes.
Featured faculty
Gad Allon Jeffrey A. Keswin Professor; Professor of Operations, Information and Decisions; Director, Jerome Fisher Program in Management & Technology, The Wharton School
Eric T. Bradlow The K.P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania
Peter Cappelli George W. Taylor Professor of Management; Director, Center for Human Resources, The Wharton School
Ryan Dew Assistant Professor of Marketing, The Wharton School
Noah Gans Anheuser-Busch Professor of Management Science; Professor of Operations Information and Decisions, The Wharton School
Martine Haas Lauder Chair Professor, Professor of Management, The Wharton School; Anthony L. Davis Director of the Joseph H. Lauder Institute for Management and International Studies, The University of Pennsylvania
Cade Massey Practice Professor, Operations, Information and Decisions, The Wharton School
Jagmohan S. Raju Joseph J. Aresty Professor, The Wharton School; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing
Michael R. Roberts William H. Lawrence Professor of Finance, The Wharton School
Matthew Bidwell Associate Professor of Management, The Wharton School
Michael Useem William and Jacalyn Egan Professor of Management; Director, Center for Leadership and Change Management; Editor, Wharton Leadership Digest, The Wharton School
Jules Van Binsbergen The Nippon Life Professor in Finance; Professor of Finance, The Wharton School
Senthil Veeraraghavan Panasonic Professor of Manufacturing and Logistics; Professor of Operations, Information and Decisions, The Wharton School
Fireside chat guest speakers
Heather Thorne Director — Tidal | X (formerly Google [x])
Hamsa Bastani Assistant Professor of Operations, Information and Decisions, The Wharton School
Kesone Phimmasone Vice President, Data Experiences at Estee Lauder Companies
Daniel Taylor Associate Professor of Accounting, The Wharton School
Lynn Wu Associate Professor of Operations, Information and Decisions, The Wharton School
Pinar Yildirim Assistant Professor of
Marketing, The Wharton School
Zachery Anderson Chief Data and Analytics Officer, NatWest Group
Past industry speakers
Christine Hallowell Cox Head of Digital Data and Analytics, IKEA U.S.
Ian West Director — Advisory Services,Blue Prism
Rakshit Kapoor Chief Data Officer, Europe and Head of Data Transformation at Santander U.K.
Rafat Malik Former Advisor to the CEO, Saudi Telecom
Certificate
Certificate
Earn a Wharton Executive Education digital certificate and digital badge upon successful completion of the program that can be added to your LinkedIn profile. As an alumnus of this transformative program, you get exclusive access to a wide range of professionals, events, and networking opportunities. Furthermore, you can also benefit from additional tuition assistance on enrolling in further online electives from Wharton Executive Education.
Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
Please also note that participation in the Advanced Business Analytics Program (ABAP) (a) will not result in a degree from, alumni status with, or earned credit at the University of Pennsylvania or the Wharton School (or, to Wharton’s knowledge, any other institution), (b) will not be recorded on a University of Pennsylvania or Wharton transcript, and (c) does not guarantee or suggest that a participant will be admitted to the University of Pennsylvania, the Wharton School, or to any other university or institution.
Who Is It For?
Disruption, as we know, has become ‘business as usual.’ This program is for those who have chosen to confront this disruption head-on — executives and leaders who aspire to interlace analytics with their processes, products, and culture to build modern businesses.
The program eligibility criteria include:
A minimum of 10 years of work experience
International exposure (preferred)
Fluency in written and spoken English
Hear from Our Participants
Jim TobojkaVP Operations for Transportation Solutions at TE Connectivity
What attracted me to ABAP was the analytics subject matter and the fact that Wharton is a very prestigious school, which would have the right professors, speakers, and content that would be most relevant in today’s business world. I liked that the program is flexible and the videos, information, and reading were well balanced.
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Radha SivaramanCohort 1 Participant at ABAP
I wanted to learn from a broader business and strategy perspective on how data analytics could drive business transformation and digitalization journeys that are now critical to the success and viability of companies. Through the Advanced Business Analytics Program, I gained firsthand knowledge of some data visualization tools, learned the importance of equitable governance structures, elimination of biases, ethical and legal considerations, the importance of human intuition to evaluate some AI/ML predictions, and how to leverage data insights to make competitive and differentiated decisions for organizations.
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Arnab BagchiDirector, CFO Advisory and Consulting at Genpact (U.S.)
There are several aspects of the program that are carefully designed. The first is the content structure, addressing key topics of legal and regulatory challenges or mitigating bias with AI. It assembles a cohort of global executive leaders — several of them focused on running large analytical programs in various Fortune 1000 enterprises — which allows for a deeper discussion and exchange of big picture ideas beyond the fundamental tools and methods.
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Surya KhodayCohort 1 Participant at ABAP
I researched several programs from many top schools, and only the Advanced Business Analytics
Program suited my requirements. It’s like a major in advanced analytics but with flexibility. The program’s structure appealed to me, where the core parts are done first, followed by the electives. It requires you to think a lot as you reflect on your experiences and concepts every week. We also collaborate with other like-minded people, develop relationships, and finally get to meet them in person.
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Hema ReddyCohort 1 Participant at ABAP
Over the core modules, I found several aspects of the program to be beneficial for me — the exposure to business case studies, solving real-world problems, learning from the best of professors, hearing from industry experts in fireside chats, and of course, working with an amazing group of executives in the cohort who come from a variety of professional backgrounds and experiences. The Advanced Business Analytics Program electives offer exactly what I need to advance my career in this field.
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Angelo AnthonyCohort 1 Participant at ABAP
I liked ABAP because it covered how to leverage data science to provide actionable data within an organization. I came away from the program with a far greater appreciation of how the analytics industry is evolving. The program electives like Pricing Analytics and Marketing Analytics have been fantastic in informing my strategy.
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Payment Options and Schedule
In case you require financial assistance to fund your program fee, we offer a variety of payment options that can help you reap the benefits of this transformational program.
Payment Options:
100% payment before program start (with US$3,000 fee benefit)
Payment through financing partners (contact our learning advisor for details)
Flexi-payment plan
Flexi-payment plan:
Before program start date: US$8,500
90 days after program start date: US$11,500
180 days after program start date: US$11,500
270 days after program start date: US$8,500
FAQs
The program has been designed keeping in mind your busy schedule. You will be required to commit not more than four to six hours per week, which will enable you to benefit from this transformative program. This includes self-paced modules and live interaction with faculty and peers.
The program experience is delivered through our learning platform that brings concepts to life via real-world examples.The core modules and electives are available on the Canvas platform while the live sessions are conducted over a popular video conferencing platform. In case you are unable to attend the live sessions, you have the option to watch the recordings at your convenience. You can view the tentative live schedule here.
While the program does not grant alumni status, it opens up a unique pathway to apply for the prestigious Wharton alumni status upon further qualification criteria and additional tuition. Please download the brochure for more information on how you can gain Wharton alumni status.
The program fee covers teaching fees, all academic material, and access to online coursework. The fee does not include accommodation for the on-campus elective, travel expenses (domestic, international, visa fee, and more), and other expenses not specifically mentioned in the fees.
You can pay the full program fee upfront or pay in easy installments. If you apply well in advance of the program start date, you can receive an early registration benefit.
Unfortunately, it is not possible to take any more electives than the specified number. The electives are designed to help you gain specialized skills in areas that are aligned with your career so that you can dedicate focused time for learning and hone your skills.
Connect with a Learning Advisor for a 1:1 Session
Our learning advisors have helped senior executives across the world choose the right program for their career goals. Schedule a 1:1 to get a deeper understanding on why the Advanced Business Analytics Program is the right fit for you.
