EXECUTIVE EDUCATION

Advanced Business Analytics Program

A Transformative 12-month Experience

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Course Dates

STARTS ON

March 31, 2021

Course Duration

DURATION

12 Months
Online + In-person

Course Duration

PROGRAM FEE

US$40,000 US$500 application fee

Early Registration Benefit

US$40,000 US$36,000

We are offering an early registration benefit of 10% (US$4,000), exclusively for participants who apply by February 10, 2021.

Why Enroll in the Wharton Advanced Business Analytics Program?

In a rapidly digitizing world, data is your biggest asset that can be leveraged to uncover valuable business insights and gain a competitive advantage. Organizations are increasingly using data analytics to drive innovation and strategy, and to improve efficiencies across functions. If you are keen to stay ahead of the curve, both within your role and in your industry, then Wharton Advanced Business Analytics Program is the program for you.

93%

of companies say that AI, Machine Learning, and more are key to achieving their digital transformation goals

SOURCE: SAP & Forrester consulting survey

67%

of senior executives say that they need to upskill on data-driven insights

SOURCE: Deloitte

55%

of businesses have started using data analytics to improve efficiency as a result of COVID-19

SOURCE: Sisense State of BI & Analytics Report

Program Highlights

Over an immersive 12-month program, you will get hands-on experience with applications of data analytics tools in real-world business scenarios. The rigorous curriculum ranges from challenging core modules to interactive online sessions, as well as online and on-campus electives.

Flexible

Learn at your own pace with online sessions and customize your learning journey with electives.

High Touch

Immerse in interactive sessions with the faculty, fireside chats with practitioners, and networking sessions with peers.

Real-world Application

Learn from real-world case studies and business challenges, and apply the learnings to your job immediately.

Digital Transformation Playbook

Prepare a roadmap for digital transformation at your organization.

Choice of Electives

Choose two out of six topical electives (six weeks each) to gain relevant skill sets specific to your role or industry.

On-campus Immersion

Opt for one in-class elective (five days) of your choice from 23 options at the Wharton campus in Philadelphia.

World-renowned Faculty

Learn from the same faculty who teach in Wharton’s MBA program.

Peer Learning

Interact with and learn from high-achieving peers from around the globe and build your network.

Rigorous Curriculum

Immerse in a 12-month learning journey that includes in-depth sessions in business analytics.

Interactive Sessions

Take advantage of more than 200 hours of interactive learning with faculty, industry experts, and an accomplished peer group.

Certificate of Achievement

Receive a prestigious Wharton certificate upon program completion.

Pathway to Alumni Benefits

Following the successful completion of the Wharton ABAP, and upon review of further qualification criteria, there is a pathway to apply for Wharton Alumni Status.

Customized Design for your Success

The flexible nature of the Wharton Advanced Business Analytics Program allows you to customize your learning journey for maximum career and business impact.

Success Coach

You will be assigned a Success Coach who will help you craft your learning journey, ensuring regular check-in sessions.

Peer Learning Circles

You will be part of a global community of business leaders, and will have ample opportunity to network throughout the program — in small virtual groups as well as a full cohort.

Practitioner Insights

Glean insights from global industry experts and faculty thought leaders, with over 10 guest lectures throughout the program.

Lifelong Learning

By joining the Wharton ABAP, you will be on a path to continuous, application-based learning, through newsletters and the latest thought leadership articles from Wharton.

Path to Alumni Status

After completing the Wharton ABAP, subject to further qualifications, you have a pathway to apply for Wharton Alumni Status. Join a network of 99,000+ alumni across the world.

Pathway to Wharton Alumni Status

For more than 135 years, Wharton has been the place where visionaries, inventors, and trail-blazers get their start. After completing the Wharton ABAP, and upon review of further qualification criteria, there is a pathway to apply for Wharton Alumni Status. Join an elite network of 99,000+ members across 150+ countries.

Criteria for qualification include:

  • Demonstrated career achievement within chosen profession
  • Profit and loss responsibilities
  • Proven growth of cross-functional and/or cross-geographical responsibilities
  • Submission and approval of supplemental application
  • Completing two open enrollment programs with additional fee payment

Once you qualify for Wharton alumni status, you will be eligible to receive:

  • Full access to become a member of 77+ Wharton Alumni Clubs
  • Invitation to attend future Wharton Global Alumni Forums
  • A Wharton email address

Curriculum

The Wharton ABAP is designed keeping in mind the needs of busy executives — you will learn through online and interactive sessions, including fireside chats and guest lectures from leading researchers and global industry leaders. Outside of the six core modules, you will be able to choose two areas of specialization from a range of six topical elective modules. These modules have been designed to help you dive deeper into the application of analytics specific to your industry or your role within your organization. During the program, you can also opt for one on-campus elective in a topic of your choice. Each on-campus elective is handpicked to enhance your learning journey.
    • Module 1: Data Analytics and Executive Decision-making
    • Module 2: Descriptive Analytics for the Marketplace: The Data Pipeline
    • Module 3: Effecting Change through Data: Prescriptive Analytics
    • Module 4: Decision-making Tools: Predictive Analytics and AI/ML
    • Module 5: Beyond the Decision: Implications of AI for Business
    • Module 6: Moving Forward: Analytics and Organizational Change
    • Business Analytics in Healthcare
    • Marketing Analytics
    • HR Management and Analytics
    • Business Analytics in Finance
    • Pricing Analytics
    • Business Analytics for Online Businesses

    Choose any two from the six options. Final list of electives is subject to change.

  • Finance

    • Advanced Corporate Finance
    • Corporate Valuation
    • Finance and Accounting for the Non-financial Manager
    • Assessing Commercial Real Estate Investments and Markets
    • Shareholder Activism and Corporate Governance

    Leadership

    • Creating and Leading High-performing Teams
    • Leading and Managing People
    • Leading Organizational Change
    • The Adaptable Leader: Leading in a Virtual World

    Marketing

    • Pricing Strategies: Measuring, Capturing, and Retaining Value
    • Strategic Marketing for Competitive Advantage
    • Leveraging Neuroscience for Business Impact
    • Customer Analytics for Growth using Machine Learning, AI, and Big Data

    Innovation and Strategy

    • Business Essentials for Executives
    • Driving Growth through Strategic Partnerships
    • Scaling Ventures: Developing the Playbook for Profitable Growth
    • Designing and Managing the Agile Supply Chain for the Future
    • Effective Decision-making: Thinking Critically and Rationally
    • Effective Execution of Organizational Strategy
    • Mastering Innovation: Strategy, Process, and Tools
    • People Analytics: HR Transformation through Data
    • Strategy and Management for Competitive Advantage
    • Business Model Innovation in the Digital Age

    Choose one elective from one of these functional business areas. Final list of electives is subject to change.

Note: Final list of electives is subject to change. Please download the brochure for details on the electives and more information.

Download Brochure

Program Faculty

Ron Berman

Assistant Professor of Marketing, The Wharton School

Matthew Bidwell

Associate Professor of Management, The Wharton School

Eric T Bradlow

The K.P. Chao Professor, Professor of Marketing, Vice Dean of Analytics at Wharton, Chairperson, Wharton Marketing Department, Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School

Peter Cappelli

George W. Taylor Professor of Management; Director, Center for Human Resources, The Wharton School

Guy David

Gilbert and Shelley Harrison Professor of Health Care Management Professor, Medical Ethics and Health Policy, Perelman School of Medicine Chair, Health Care Management, The Wharton School

Ryan Dew

Assistant Professor of Marketing, The Wharton School

Martine Haas

The Lauder Professor; Professor of Management, The Wharton School; Anthony L. Davis Director of the Joseph H. Lauder Institute for Management and International Studies, The University of Pennsylvania

Raghuram Iyengar

Miers-Busch, W’1885 Professor, Professor of Marketing, Faculty Director - Wharton Customer Analytics, The Wharton School

Cade Massey

Practice Professor, Operations, Information and Decisions, The Wharton School

Michael R. Roberts

William H. Lawrence Professor of Finance, The Wharton School

Prasanna Tambe

Associate Professor of Operations, Information, and Decisions, The Wharton School

Michael Useem

William and Jacalyn Egan Professor of Management; Director, Center for Leadership and Change Management; Editor, Wharton Leadership Digest, The Wharton School

Kevin Werbach

Professor of Legal Studies & Business Ethics, The Wharton School

Certificate

Certificate

Earn a digital Wharton certificate upon successful completion of the program.

Benefits Offered to Participants

  • Exclusive LinkedIn group
  • Rich networking opportunities
  • Tuition discount on future Wharton Executive Education programs

Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.

Download Brochure

Please also note that participation in the Advanced Business Analytics Program (ABAP) (a) will not result in a degree from, alumni status or earned credit at, the University of Pennsylvania or The Wharton School (or, to Wharton’s knowledge, any other institution), (b) will not be recorded on a University of Pennsylvania or Wharton transcript, and (c) does not guarantee or suggest that a participant will be admitted to the University of Pennsylvania, The Wharton School, or to any other university or institution.

Who is it for?

The Wharton ABAP is ideal for mid-career and senior professionals across industries. The program is designed to help participants learn how analytics can improve business performance, both within their role and the industry.

Additionally, senior executives who are responsible for interfacing with teams that collect data, and those who are beginning to use available data to inform strategy and operating decisions, will benefit from the program.

The program eligibility criteria include:

  • A minimum of 10 years of work experience
  • International exposure (preferred)
  • Fluency in written and spoken English

Application Details

We strongly recommend that interested participants apply early.

Round 1

The first application deadline is
January 21, 2021 and the fee to apply is US$300.

Round 2

The second application deadline is
February 25, 2021 and the fee to apply is US$500.

The Program fee is US$40,000 and covers teaching fees, all academic material, and access to online coursework. The fee does not include accommodation for the on-campus elective, transport expenses (domestic, international, visa fee, and more), and other expenses not specifically mentioned in the fees.

Apply Now

Early registrations are encouraged. Seats fill up quickly!