
The Business Acumen for Executives program will enable you to:
Apply strategic management principles to improve organizational success
Use financial reports and tools to make informed decisions for your organization
Develop strategies for attracting, hiring, retaining, and developing talent
Analyze the customer experience to develop marketing strategies
Utilize data analytics and AI to make informed decisions
This program is designed to equip aspiring and experienced managers with the skills needed to collaborate more effectively with cross-functional leaders and customers. It is ideal for:
Experienced senior managers with functional expertise who are seeking to develop wider general management and business leadership skills
Aspiring managers looking to learn foundational business management essentials to advance their careers or upskill with a reputable online certificate
Entrepreneurs who want to extend their core business knowledge and drive growth
Explore the common elements that drive a successful business and competitive strategies.
Examine how businesses realize sustainable value over time
Recognize how industry shifts affect the business environment
Analyze how strategy affects competitive position
Identify an organization's competitive advantage
Discuss an organization's ability to anticipate and respond to competitors
Explore the best practices for implementing a strategy for an organization
Get an introduction to finance and accounting for managers — from learning to evaluate financial statements to understanding how organizations make investment decisions — and the link between strategic decision making and finance.
Distinguish between the components of key financial statements
Interpret the financial statements of an organization to determine financial health
Analyze the impact of a project or investment by applying the time value of money
Deconstruct cash flow assumptions using discounted cash flows
Compare different methods used by organizations to make investment decisions
Recognize the importance of building a strategy and aligning management around it to attract, develop, and retain top talent while maintaining diversity in your organization.
Identify the essential components of a talent strategy
Evaluate practices for hiring top talent
Develop employees' skills to help them reach their potential
Examine the future potential of your workforce
Build strategies for attracting and retaining a diverse workforce
Gain a deeper understanding of customers, the consumer decision-making processes, and the management of consumer experience and journey.
Identify a customer's marketing segment by mapping their journey
Examine the best methods for collecting data about customers on their journey
Learn how to interact with customers in multiple channels over time
Determine the best ways to utilize the lifetime value of a customer for marketing
Discover what is possible with big data, analytics, machine learning, and AI. Learn how descriptive, predictive, and prescriptive analytics approaches can inform business decisions and automate processes in organizations.
Evaluate an organization's preparedness for leveraging data analytics
Identify critical data concerns for an organization's data initiatives
Identify decisions to test and learn and the associated hurdles in an organization
Assess customer-centric approaches for data use across industries
Understand yourself as a leader, identify your unique leadership style, and develop personal leadership skills essential to growth, including negotiation, influence, effective communication, team building, network building, and executive presence.
Recognize leadership attributes and characteristics
Identify the attributes that motivate employees in the workplace
Examine the factors that drive employee engagement
Determine the cause of missed leadership opportunities
Discussion boards
Engage in peer discussions to exchange insights and deepen your understanding of cross-functional business concepts.
Industry examples
Explore real-world examples from leading organizations to understand how core business functions drive performance.
Try-It activities
Apply key concepts through hands-on activities designed to strengthen your practical business decision-making skills.
Live office hours
Interact with faculty and program leaders to clarify concepts and gain deeper insights into core business topics.
Live session with faculty
Participate in live sessions with Wharton faculty to reinforce learning and connect theory with real-world application.
Reflect on your experiences and document key insights in a personalized management playbook.
Responding to questions about your organization and professional experience, or identifying an organization you engage with as a customer and analyzing its competitive advantage and customer appeal
Comparing two organizations — Target and Walmart — through the use of common-size statements
Mapping your customer journey to determine the data points and data collection methods your organization requires while assessing existing gaps and the impact of data on decision making
Reflecting on your organization’s strengths in data analytics initiatives, identifying barriers to progress, and exploring ways to address those challenges
Using your completed playbook as a reference guide to understand the key functions of a business and how they connect with one another at the end of the program.

Associate Professor of Management, The Wharton School
Claudine Gartenberg’s research focuses on corporate purpose, pay inequality, and the implications of both for business strategy and competitiveness. Her work has been publish...

Miller-Sherrerd Professor; Professor of Accounting, The Wharton School
Richard Lambert’s research examines a variety of issues in financial reporting, performance measurement, and compensation plan design. In particular, he has conducted extensiv...

William H. Lawrence Professor; Professor of Finance
Michael R. Roberts is the William H. Lawrence Professor and a professor of finance at the Wharton School of the University of Pennsylvania, a research associate of the Nationa...

Xingmei Zhang and Yongge Dai Professor; Professor of Management
Professor Bidwell’s research examines new patterns in careers and employment, focusing on causes and effects of more short-term, market-oriented employment relationships. He i...

Miers-Busch, W’1885 Professor, Professor of Marketing, Faculty Director, Wharton Customer Analytics
Methodologically, he has developed novel consumer-demand models that capture the effect of multi-part pricing tariffs in a theoretically meaningful way. In the area of social ...

Associate Professor of Management
Professor Andrew Carton studies how leaders manage conflict and empower their employees by establishing a common purpose. He pays special attention to psycholinguistics—the pr...

Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.
Note:
After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 350,000 learners across 80 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Wharton Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
The Business Acumen for Executives program from Wharton Executive Education is designed to build business acumen, strengthen business understanding, and provide a structured approach to business acumen training. It introduces professionals to key business functions and concepts that define how modern organizations operate.
The program helps participants develop a deeper understanding of how business works, enabling them to contribute to successful organizations and align decisions with evolving business goals in a dynamic business environment.
The best program is one that helps you build skills needed to understand the business model, align decisions with business strategy, and drive impact across functions. The Wharton Business Acumen for Executives program enables you to develop effective strategies and apply them across business operations, ensuring better alignment with strategic initiatives and overall organizational value creation.
The fee for the Business Acumen for Executives program is listed on the program page and includes faculty-led learning; structured content; and practical applications focused on finance, financial, and interpreting financial statements and financial reports. Flexible options may support participants investing in their professional development and expanding their capabilities through continuous learning.
Yes, a business acumen course helps build leadership, strengthen interpersonal skills, and improve communication across teams. It enables professionals to align decisions with business goals and improve performance across business operations. The program helps you develop confidence, apply frameworks in real-world contexts, and enhance your ability to lead within companies and across leadership teams.
The program is suitable for professionals with experience in marketing, sales, operations, or general management. It is ideal for those with functional expertise who want to expand their perspective and collaborate with cross-functional leaders. Participants gain a foundational concepts base and build a deeper understanding of how different functions connect to drive growth across the organization.
You can build business acumen through structured training, practical exposure, and continuous learning. The Business Acumen for Executives program introduces key concepts, supports problem-solving, and builds confidence in navigating business challenges.
It also emphasizes data collection, data analysis, and data analytics to support data-driven decision making and improve outcomes across business situations.
Choosing the right program depends on your goals, whether it is improving strategy, enhancing skills, or building cross-functional expertise. Look for a program that focuses on process, real-world application, and measurable outcomes.
The Wharton Business Acumen for Executives program enables you to explore, identify, and apply insights that improve decision making and align with evolving business environment needs.
Training for leadership requires building emotional intelligence, strengthening interpersonal skills, and developing the ability to guide teams toward shared goals. The program prepares you for leadership positions by helping you engage with teams, improve decision making, and contribute effectively to leadership teams across functions.
A business acumen program helps professionals understand how business functions connect through business intelligence, data analytics, and structured decision-making frameworks. It enables better business decisions, supports business strategy, and improves how professionals contribute to the success of their organizations.
A business acumen course is beneficial for professionals across functions who want to strengthen their understanding of how organizations operate and make more informed, strategic decisions. It is particularly valuable for managers, functional specialists, and emerging leaders who are looking to move beyond their domain expertise, interpret financial and operational data, and contribute more effectively to business outcomes.
The Business Acumen for Executives program from Wharton Executive Education is designed to support this transition by helping participants build cross-functional knowledge across strategy, finance, and operations. Through practical frameworks and real-world applications, the program enables you to enhance decision-making, align initiatives with business goals, and drive meaningful impact within your organization.
Choose a program that helps you build skills, improve communication, and strengthen your ability to lead in a complex business environment.
The Wharton Business Acumen for Executives program offers structured training, hands-on practice, and opportunities to gain actionable insights that can be applied immediately to drive results and support long-term growth.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 350,000 learners across 80 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Wharton Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
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