Business Acumen for Executives

Develop your management skills and cross-functional impact
Inquiring For
Work Experience

Key Takeaways

Your management playbook serves as a personal guide to your continuous development as a leader. Throughout the program, you’ll use your playbook to complete activities within each module and reflect on your learning. At the end of the program, your playbook can act as a reference on the primary functions of a business and how they intersect by learning how to:

  • Apply strategic management principles to improve organizational success

  • Use financial reports and financial tools to make informed decisions for your organization

  • Develop strategies for attracting, hiring, retaining, and developing talent

  • Analyze the customer experience to develop marketing strategies

  • Utilize data analytics and AI to make informed decisions

Who Is This Program For?

This program is designed to equip aspiring and experienced managers with the skills needed to collaborate more effectively with cross-functional leaders and customers. It is ideal for:

  • Experienced senior managers with functional expertise who are seeking to develop wider general management and business leadership skills

  • Aspiring managers looking to learn foundational business management essentials to advance their careers or upskill with a reputable online certificate

  • Entrepreneurs who want to extend their core business knowledge and drive growth

Program Modules

Program Experience

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Discussion Boards

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Industry Examples

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Try-It Activities

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Live Office Hours

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Live Session with Faculty

Industry Examples

Delve deep into the psyche of consumer decision-making process and customer journey through industry examples of renowned organizations including


The Walt Disney Company






Claudine Gartenberg

Assistant Professor of Management

Claudine Gartenberg is an assistant professor of management at the Wharton School of the University of Pennsylvania. Her research focuses on corporate purpose and pay inequali...

Richard Lambert
Richard Lambert

Miller-Sherrerd Professor; Professor of Accounting

Professor Lambert’s research examines topics in financial and managerial accounting. In particular, he explores how information is related to the cost of capital in organizati...

Michael Roberts
Michael Roberts

William H. Lawrence Professor; Professor of Finance

Michael R. Roberts is the William H. Lawrence Professor and a professor of finance at the Wharton School of the University of Pennsylvania, a research associate of the Nationa...

Matthew Bidwell
Matthew Bidwell

Xingmei Zhang and Yongge Dai Professor; Professor of Management

Professor Bidwell’s research examines new patterns in careers and employment, focusing on causes and effects of more short-term, market-oriented employment relationships. He i...

Raghu Iyengar
Raghu Iyengar

Miers-Busch, W’1885 Professor, Professor of Marketing, Faculty Director, Wharton Customer Analytics

Methodologically, he has developed novel consumer-demand models that capture the effect of multi-part pricing tariffs in a theoretically meaningful way. In the area of social ...

Andrew Carton
Andrew Carton

Associate Professor of Management

Professor Andrew Carton studies how leaders manage conflict and empower their employees by establishing a common purpose. He pays special attention to psycholinguistics—the pr...



Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.


  • After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.

  • This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.


Didn't find what you were looking for? Write to us at or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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