Starbucks
How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?
Unlock business success with data-driven decision making
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May 23, 2024
9 weeks, online
6-8 hours per week
US$2,850
Wharton's three-month online program — Business Analytics: From Data to Insights — arms managers and leaders with the tools needed to break away from the pack. Take the opportunity to turn data into a competitive advantage.
The likelihood of businesses acquiring more customers vs. their competitors, using data analytics.
The projected valuation of the global big data analytics market by 2030, growing at a CAGR of 13.5%.
The Business Analytics program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and prescribe future actions to help make better business decisions.
The program is ideal for:
C-suite executives looking to keep pace with current trends, use business analytics as a strategic advantage, and make more data-backed decisions.
Mid- to senior-level managers looking to learn how analytics can help improve performance within their functional area while impacting business and growing in their roles.
Analysts who want to understand the business implications of analytics, better equip themselves to draw business relevant insights, and grow in their career.
Consultants seeking to offer better insights to their clients that are based on the latest ideas in business analytics, and learn structured approaches of problem solving through analytics.
Real-World Examples
Delivered through a combination of video and live online lectures
Applications to Data Sets
Learn through individual assignments and feedback
Debrief of Learnings
Delivered through a combination of recorded and live video lectures
4 Live Teaching Sessions by Wharton Faculty
1 Data Analytics Simulation
Frameworks
Delivered via video lectures
Familiarize with the learning platform and the components of the program.
Identify effective methods for collecting data on customer behavior and use it to make better decisions for your business.
Learn how to use historical data such as trends and consumption patterns to estimate forecasts for the future.
Choose the right tool for decision-making to create future business strategies and determine the kinds of predictions you can make to create future strategies.
Apply optimization models to specific business challenges with low uncertainty and determine the most favorable outcome for your business.
Interpret and visualize the results of simulation models to evaluate complex business decisions in uncertain settings.
Use data analytics to derive insights into the key components of the staffing cycle for your business — hiring, internal mobility, and attrition.
Write prescriptions for data-driven decision-making for your organization using optimization models.
Determine the most favorable outcome for a business decision using decision trees in conjunction with optimization and simulation.
Explain important components of different use cases of analytics in business and create a plan to put data to work in your organization.
Familiarize with the learning platform and the components of the program.
Interpret and visualize the results of simulation models to evaluate complex business decisions in uncertain settings.
Identify effective methods for collecting data on customer behavior and use it to make better decisions for your business.
Use data analytics to derive insights into the key components of the staffing cycle for your business — hiring, internal mobility, and attrition.
Learn how to use historical data such as trends and consumption patterns to estimate forecasts for the future.
Write prescriptions for data-driven decision-making for your organization using optimization models.
Choose the right tool for decision-making to create future business strategies and determine the kinds of predictions you can make to create future strategies.
Determine the most favorable outcome for a business decision using decision trees in conjunction with optimization and simulation.
Apply optimization models to specific business challenges with low uncertainty and determine the most favorable outcome for your business.
Explain important components of different use cases of analytics in business and create a plan to put data to work in your organization.
Data Collection Methods
A/B Testing
Correlation and Causation
Forecasting
Regression Analysis
Simulation Toolkit
Data Visualization and Interpretation
Optimization Models
Decision Trees
How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?
How does American Express use social media data to predict whether you are going to give up your American Express card?
How is Netflix using metadata tagging to know what you watch and to create relevant content?
Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?
How has Kohl's been using analytics for smartphone targeting?
How could Amazon potentially ship before you buy?
Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department
Frances and Pei-Yuan Chia Professor; Professor of Marketing
Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA)
Professor of Operations, Information and Decisions
Associate Professor of Operations, Information and Decisions
Assistant Professor of Marketing
Anheuser-Busch Professor of Management Science
The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School
Professor of Management, The Wharton School
Earn a digital Wharton certificate upon successful completion of the online program.
Download BrochureAll certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
For the program refund and deferral policy, please click the link here.
Flexible payment options available.