Business Analytics: From Data to Insights

Unlock business success with data-driven decision making

LAST DAY TO ENROLL

May 15, 2025 11:59 PM

DURATION

9 weeks, online

6-8 hours per week

PROGRAM FEE

US$2,850

View financing options

FOR TEAMS

Enroll your team and learn with your peers

Why Study Business Analytics?

Wharton's three-month online program — Business Analytics: From Data to Insights — arms managers and leaders with the tools needed to break away from the pack. Take the opportunity to turn data into a competitive advantage.

23 times

The likelihood of businesses acquiring more customers vs. their competitors, using data analytics.

SOURCE: FORBES HUMAN RESOURCES COUNCIL

$745.15 Billion

The projected valuation of the global big data analytics market by 2030, growing at a CAGR of 13.5%.

SOURCE: FORTUNE BUSINESS INSIGHTS

Watch the Program Preview

Get a firsthand look at how this program sharpens your ability to leverage data for smarter decisions.

Who Is This Program For?

The Business Analytics program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and prescribe future actions to help make better business decisions.

The program is ideal for:

C-suite executives looking to keep pace with current trends, use business analytics as a strategic advantage, and make more data-backed decisions.

Mid- to senior-level managers looking to learn how analytics can help improve performance within their functional area while impacting business and growing in their roles.

Analysts who want to understand the business implications of analytics, better equip themselves to draw business relevant insights, and grow in their career.

Consultants seeking to offer better insights to their clients that are based on the latest ideas in business analytics, and learn structured approaches of problem solving through analytics.

Account Managers
CEOs
Executive Directors
Product Managers
Assistant Directors

Chief Marketing Officers
Financial Analysts
Business Analysts
CIOs
Vice Presidents

Consultant
Project Manager
Operations Manager
Business Development Manager
Finance Director

Your Learning Experience

Real-World Examples

Delivered through a combination of video and live online lectures

Applications to Data Sets

Learn through individual assignments and feedback

Debrief of Learnings

Delivered through a combination of recorded and live video lectures

4 Live Teaching Sessions by Wharton Faculty

1 Data Analytics Simulation

Frameworks

Delivered via video lectures

Program Modules

1Orientation Module: Introduction to Business Analytics

2Module 1: Descriptive Analytics: Gathering Insights

3Module 2: Descriptive Analytics: Describing and Forecasting Future Events

4Module 3: Predictive Analytics: Making Predictions Using Data

5Module 4: Predictive and Prescriptive Analytics: Application and Toolkit

6Module 5: Predictive Analytics: Tools for Decision Making

7Module 6: Predictive Analytics: Using Data to Predict Employee Performance

8Module 7: Prescriptive Analytics: Providing Recommendations to Change Behavior

9Module 8: Prescriptive Analytics: Determining the Most Favorable Outcomes

10Module 9: Application of Analytics for Business

Methods and Tools

Data Collection Methods

Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports
Passive Data Collection
Media Data Collection: Radio, Television, Mobile, etc.

A/B Testing

Correlation and Causation

Forecasting

Objective and Subjective
Strand or Seasonal Variation
Exponential Smoothing
Descriptive Statistics
Trends and Seasonality
New Product

Regression Analysis

Simulation Toolkit

Analysis ToolPak
Solver Optimization Tool

Data Visualization and Interpretation

Optimization Models

Decision Trees

Industry Examples

Starbucks

How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?

American Express

How does American Express use social media data to predict whether you are going to give up your American Express card?

Netflix

How is Netflix using metadata tagging to know what you watch and to create relevant content?

Retail

Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?

Apparel

How has Kohl's been using analytics for smartphone targeting?

Technology

How could Amazon potentially ship before you buy?

Program Faculty

Christopher D. Ittner

Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department

Peter Fader

Frances and Pei-Yuan Chia Professor; Professor of Marketing

Raghuram Iyengar

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA)

Senthil Veeraraghavan

Professor of Operations, Information and Decisions

Sergei Savin

Associate Professor of Operations, Information and Decisions

Ron Berman

Assistant Professor of Marketing

Noah Gans

Anheuser-Busch Professor of Management Science

Eric Bradlow

The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School

Matthew Bidwell

Associate Professor of Management

Earn a Certificate from Wharton

Earn a digital Wharton certificate upon successful completion of the online program.

All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.

Financing Options

Payment Plans

Pay in 3 installments

First Payment Of

US$1,226

Invite a Colleague

Amplify your impact

Receive US$285

For each referral when you invite colleagues to the program.

For Organizations

Team-Based Learning

Upskill with programs from the world's top universities
Customize skill building across all levels of your business
Leverage the 90% completion rate of cohort-based learning

Will Your Employer Sponsor Your Learning?

Many organizations have historically sponsored their employees for our executive education programs. Please check with your employer if they can cover your fee. We can assist you with the necessary documentation and support.

Preparing Your Pitch
If you require company approval, we offer a customizable email template that you can use to show how the program will contribute to your growth.
Invoice Requirements
An invoice will be issued to you after payment. If you require any customization, our advisory team can assist you.
Part/Full Sponsorship
Our advisors are here to support you throughout the reimbursement process, whether your company covers the fee fully or partially.
Additional Questions
Should your employer require specific information to approve your reimbursement, our advisory team is well-equipped to help you.

FAQs

1The Program

2The Learning Experience

3Certification

4Technical Requirements

5Payment Process

6Refund Policy

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

Last Day To Enroll On May 15, 2025 11:59 PM

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