Business Analytics: From Data to Insights
Unlock business success with data-driven decision making
Translate business analytics into strategic advantage with Wharton Business Analytics program
In a landscape where every interaction generates information, organizations need talent that can analyze data, understand key statistical concepts, and apply business analysis methods to support informed business decisions and improve overall business objectives. The Business Analytics: From Data to Insights program from Wharton Executive Education prepares professionals and business leaders to transform complex data management challenges into clarity, action, and highly actionable insights.
Led by world-renowned Wharton faculty, this nine-week online program combines descriptive, predictive, and prescriptive analytics with practical analytical techniques used by business analysts and data analysts. You will deepen your statistical analysis capabilities, strengthen your ability to evaluate business processes, and develop the tools to forecast outcomes, effectively communicate insights, and elevate strategic decision making across your organization.
23 times
$745.15 Billion
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Get a firsthand look at how this program sharpens your ability to analyze data, apply analytical techniques, and make informed business decisions.
Key takeaways
The Business Analytics: From Data to Insights program is designed to help participants understand how to work with data sets, identify actionable insights, build predictive models, and strengthen their ability to draw conclusions that support better business decisions. By the end of this online program, you will be able to:
Understand new and best-practice methods for collecting data
Gain deeper insights into user behavior
Identify and apply the right tools to predict future outcomes
Employ real-world business analytics practices used by leading organizations
Formulate data-driven recommendations to inform strategic decisions and guide your organization toward success
Your learning experience
Delivered through a combination of video and live online lectures
Learn through individual assignments and feedback
Delivered through a combination of recorded and live video lectures
Engage in faculty-led live sessions on real-world business analytics applications
Apply key frameworks in a practical simulation that replicates complex business challenges and decision-making scenarios
Build your understanding of core frameworks via concise video lectures that link theory to practice
What you will learn in the Wharton Business Analytics: From Data to Insights program
The Business Analytics: From Data to Insights program is designed with the needs of busy professionals and emerging data-driven leaders in mind. You will learn through video lectures, live webinars, case studies, and interactive discussions guided by Wharton faculty.
The nine-week online program’s curriculum combines experiential learning, practical applications, and collaboration within a diverse network of participants, allowing you to strengthen your ability to analyze data, build predictive models, apply analytical techniques, and translate insights into informed business decisions for meaningful career impact.
Program modules:
Live sessions
As part of the Business Analytics: From Data to Insights online program, you will participate in live sessions* embedded within key modules to reinforce learning through real-time interaction, faculty-led instruction, and applied exercises. Through these interactive sessions, you will explore real-world applications of business analytics, examine industry examples, and deepen your understanding of how data-driven insights can shape strategy, improve performance, and drive business growth.
| 1 | Descriptive Analytics — Gathering InsightsUnderstand survey design fundamentals, participation strategies, artificial intelligence (AI) integration in research, and customer-centric innovation through case-based examples to effectively gather meaningful insights. |
| 2 | Predictive Analytics — Using Data to Predict Employee PerformanceExplore the use of people analytics in human resources (HR), regression modeling techniques, model output interpretation, and advanced topics including attrition types and AI impacts on workforce analytics. |
| 3 | Prescriptive Analytics — Determining the Most Favorable OutcomesDelve into optimization methods including linear and nonlinear programming, risk assessment frameworks, simulation techniques, and strategies for managing risk–reward trade-offs. |
| 4 | Application of Analytics for BusinessUnderstand the analytics translator role, including bridging business needs and analytics, developing value-driven strategy maps, selecting predictive measures, setting targets, and addressing data quality and organizational challenges. |
*Note: Topics and the schedule are subject to change.
Hear from our participants
Hear from past participants who have applied analytics frameworks to real business challenges. Their experiences highlight how the program strengthens decision-making and drives meaningful impact.
Where past participants come from
Disclaimer: All product and company names are trademarks or registered trademarks of their respective holders. Use of product and company names does not imply any affiliation with or endorsement by the holders.
The list of companies is only indicative and not exhaustive.
Who is this program for?
The Business Analytics: From Data to Insights program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and provide them with the expertise to make better business decisions.
The program is ideal for:
C-suite executives looking to keep pace with current trends, use business analytics as a strategic advantage, and make more data-backed decisions
C-suite executives looking to stay ahead of trends, leverage analytics as a strategic advantage, and make data-driven decisions
Mid- to senior-level managers aiming to use analytics to boost performance, influence business outcomes, and advance their careers
Analysts seeking to understand the business impact of analytics, extract actionable insights, and accelerate career growth
Consultants looking to deliver stronger client insights, apply the latest analytics approaches, and use structured problem solving
Methods and tools
The Business Analytics: From Data to Insights program integrates a wide range of analytical methods and tools that enable participants to extract insights, forecast outcomes, and guide strategic action. From data collection and visualization to optimization and simulation, each technique supports the goal of turning information into impact.
Industry examples
Assess and strengthen your strategic decision making through a wide range of real-world analytics examples, including Starbucks’ ROI-driven customer targeting, American Express’s social-data-based churn prediction, Netflix’s metadata-powered content relevance, and Kohl’s smartphone targeting strategy. You will also explore how TIME addressed inventory inconsistencies and how Amazon uses predictive analytics, regression analysis, and core statistical concepts.
How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?
How does American Express use social media data to predict whether you are going to give up your American Express card?
How is Netflix using metadata tagging to know what you watch and to create relevant content?
Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?
How has Kohl's been using analytics for smartphone targeting?
How could Amazon potentially ship before you buy?
Disclaimer: All product and company names are trademarks or registered trademarks of their respective holders. Use of product and company names does not imply any affiliation with or endorsement by the holders.
The list of companies is only indicative and not exhaustive.
Program Faculty
World-renowned Wharton faculty will guide you through the analytical frameworks and techniques that shape modern business decision making. You will leverage their insights and domain expertise to strengthen your ability to solve organizational challenges across diverse business contexts.
Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department
Frances and Pei-Yuan Chia Professor; Professor of Marketing
Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA)
Professor of Operations, Information and Decisions
Associate Professor of Operations, Information and Decisions
Assistant Professor of Marketing
Anheuser-Busch Professor of Management Science
The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School
Associate Professor of Management
Earn a Certificate from Wharton
All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)
Please note that our team is away from December 24, 2025 to January 2, 2026 for the year-end holidays. We look forward to addressing your queries when we resume operations in the new year.
Flexible payment options available.
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