Consumer Packaged Goods
How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?
Join this program to learn in-depth tools and strategies
March 24, 2021
3 months, online
6-8 hours per week
US$2,600 or get US$260 off with a referral
Special pricing up to 20% discount is available if you enroll with your colleagues. Please send an email to group-enrollments@emeritus.org for more information.
Wharton's three-month online program — Business Analytics: From Data to Insights — arms managers and leaders with the tools needed to break away from the pack. Take the opportunity to turn data into a competitive advantage.
The amount of data doubles every three years as various digital sources continue to make information available
A significant shortage of managers and analysts who can effectively use analytical concepts to make decisions is predicted for 2018
Three-quarters of companies are missing the skills and technology to make the best use of the data they collect
This online program is ideal for managers and leaders who wish to learn how analytics can help improve their decision-making processes. Business Analytics: From Data to Insights will give participants an understanding of how to look at data and identify insights, improve their ability to make longterm predictions, and prescribe future actions to help make better business decisions. Participants come from a wide range of industries, job functions, and management levels.
Participants by Job Function Include:Frameworks
Delivered via video lectures
Real-World Examples
Delivered through a combination of video and live online lectures
Applications to Data Sets
Learn through individual assignments and feedback
Debrief of Learnings
Delivered through a combination of recorded and live video lectures
4 Live Teaching Sessions by Wharton Faculty
1 Data Analytics Simulation
Data Collection Methods
A/B Testing
Correlation and Causation
Forecasting
Regression Analysis
Simulation Toolkit
Data Visualization and Interpretation
Optimization Models
Decision Trees
How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?
How does American Express use social media data to predict whether you are going to give up your American Express card?
How is Netflix using metadata tagging to know what you watch and to create relevant content?
Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?
How has Kohl's been using analytics for smartphone targeting?
How could Amazon potentially ship before you buy?
Earn a digital Wharton certificate upon successful completion of the online program.
Download BrochureAll certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
Flexible payment options available.