Business Analytics: From Data to Insights

Unlock business success with data-driven decision making

Inquiring For
Work Experience

Who Is This Program For?

The Business Analytics program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and prescribe future actions to help make better business decisions.

The program is ideal for:

C-suite executives looking to keep pace with current trends, use business analytics as a strategic advantage, and make more data-backed decisions.

Mid- to senior-level managers looking to learn how analytics can help improve performance within their functional area while impacting business and growing in their roles.

Analysts who want to understand the business implications of analytics, better equip themselves to draw business relevant insights, and grow in their career.

Consultants seeking to offer better insights to their clients that are based on the latest ideas in business analytics, and learn structured approaches of problem solving through analytics.

  • Account Managers

  • CEOs

  • Executive Directors

  • Product Managers

  • Assistant Directors

  • Chief Marketing Officers

  • Financial Analysts

  • Business Analysts

  • CIOs

  • Vice Presidents

  • Consultant

  • Project Manager

  • Operations Manager

  • Business Development Manager

  • Finance Director

Your Learning Experience

Real-World Examples

Delivered through a combination of video and live online lectures

Applications to Data Sets

Learn through individual assignments and feedback

Debrief of Learnings

Delivered through a combination of recorded and live video lectures

4 Live Teaching Sessions by Wharton Faculty
1 Data Analytics Simulation

Delivered via video lectures

Program Modules

Methods and Tools

Data Collection Methods

  • Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports

  • Passive Data Collection

  • Media Data Collection: Radio, Television, Mobile, etc.

A/B Testing

Correlation and Causation


  • Objective and Subjective

  • Strand or Seasonal Variation

  • Exponential Smoothing

  • Descriptive Statistics

  • Trends and Seasonality

  • New Product

Regression Analysis

Simulation Toolkit

  • Analysis ToolPak

  • Solver Optimization Tool

Data Visualization and Interpretation

Optimization Models

Decision Trees

Industry Examples



How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?


American Express

How does American Express use social media data to predict whether you are going to give up your American Express card?



How is Netflix using metadata tagging to know what you watch and to create relevant content?



Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?



How has Kohl's been using analytics for smartphone targeting?



How could Amazon potentially ship before you buy?

Program Faculty

Christopher D. Ittner

Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department

WH-BA-Peter Fader-faculty
Peter Fader

Frances and Pei-Yuan Chia Professor; Professor of Marketing

WH-BA-Raghuram Iyengar-faculty
Raghuram Iyengar

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA)

WH-BA-Senthil Veeraraghavan-faculty
Senthil Veeraraghavan

Professor of Operations, Information and Decisions

WH-BA-Sergei Savin-faculty
Sergei Savin

Associate Professor of Operations, Information and Decisions

WH-BA-Ron Berman-faculty
Ron Berman

Assistant Professor of Marketing

WH-BA-Noah Gans-faculty
Noah Gans

Anheuser-Busch Professor of Management Science

WH-BA-Eric Bradlow-faculty
Eric Bradlow

The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School

WH-BA-Matthew Bidwell-faculty
Matthew Bidwell

Associate Professor of Management

Earn a Certificate from Wharton

Earn a Certificate from Wharton

Earn a digital Wharton certificate upon successful completion of the online program.

All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.


Didn't find what you were looking for? Write to us at or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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