The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistPropel your growth strategy and drive sustained profitability
Download BrochureJune 26, 2024
7 Months
Online + On Campus
US$20,000 US$18,000 and get US$1,000 off with a referral US$150 application fee
Participants report that enrolling in a program with colleagues fosters collaborative learning and amplifies their impact.
Please provide your details to get more information about the group-enrollment pricing.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistIn today’s complex business environment, scaling an organization is not an easy task. There is also a paradigm shift from "growth at all costs" to an increased focus on driving sustained, profitable growth. To address this, organizations are increasingly looking for senior executives who can combine the strategic vision of the C-suite with a tactical view of all the functions linked to revenue.
The chief revenue officer (CRO) role emerged out of the need for bridging several traditionally siloed departments to focus on revenue growth — the backbone of an organization's success. This C-suite role works closely with the executive team and is at the center of all revenue-related functions, including marketing, sales, customer support, pricing, and revenue operations management.
The seven-month Chief Revenue Officer (CRO) Program from Wharton Executive Education is designed for executives who aim to successfully integrate various organizational functions, find new avenues for revenue growth and optimization, and drive long-term profitability to gain a competitive advantage. You will gain the skills and mindset to strategize for profitable and sustainable revenue generation in your organization and emerge as a successful chief revenue officer.
CRO is the fastest-growing job title in the United States, growing at 15 percent globally.
Fortune 100 organizations that have a CRO-like role show 1.8-times higher revenue growth compared to their peers.
“CROs are the linchpin in determining everything related to organizations' revenues — from articulating the organization's vision and revenue strategy for meeting their goals to deciding which new ventures to put resources into. The Chief Revenue Officer Program will equip you with the skills to value organizations, forecast revenues, introduce new products, and scale new ventures. You will emerge with a strategic vision of the C-suite while having a tactical view of the multiple functions involved in revenue operations.”
— Raghuram Iyengar, PhD
Academic Director for the CRO Program; Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director Of Innovation, Experiential Learning, and Research Initiatives, Analytics at Wharton, The Wharton School
Equip yourself with the tools and frameworks to evaluate organic growth initiatives based on financial metrics. You will gain the expertise to create innovative strategies; explore new avenues to scale; and drive sustained, profitable growth.
Delve into the core concepts of revenue management analytics and their applications. By understanding the transformational power of disruptive technologies, you will explore digital strategies for product management and improve customer engagement.
Note: Session topics are subject to change.
Two required short courses will enable you to drive initiatives within the organization as well as develop your leadership style.
Note: Short courses are subject to change.
Meet your cohort peers and faculty in person on the Wharton Executive Education campus in Philadelphia at a two-day recognition ceremony and networking event. This event takes place once every four cohorts. It gives you the opportunity to network with not just your peers but also professionals from other cohorts.
The Chief Revenue Officer Program is ideal for executives involved in revenue management for their organizations or functions. This can include CROs or VPs of sales or marketing who are looking to deepen their skills and C-suite executives or functional heads who want to formulate growth strategies for their organizations.
The program is particularly beneficial for:
Participants are required to have:
For more than 135 years, Wharton has been the place where visionaries, inventors, and trailblazers get their start. After completing the CRO Program and subsequent open-enrollment programs, subject to further qualification criteria and additional tuition, you have a pathway to apply for Wharton alumni status.
Executives who successfully complete the CRO Program have the option of applying to the General Management Program (GMP). The GMP provides further opportunity to enhance your leadership skills and business acumen with a flexible curriculum. The CRO Program provides one credit toward the six required to complete the GMP and earn alumni status. More details on the GMP are available at Wharton Executive Education.
Upon qualifying for Wharton alumni status, you will be eligible to receive:
The program fee covers teaching fees, all academic material, and access to online coursework. It does not include accommodations for the on-campus networking and graduation event, travel expenses (domestic, international, visa fee, and more), and other expenses not specifically mentioned in the fees.
Earn a Wharton Executive Education digital certificate upon successful completion of the program. Participants of the program get exclusive access to a wide range of professionals, events, and networking opportunities. Furthermore, you can also benefit from additional tuition assistance upon enrolling in further online electives from Wharton Executive Education.
Download BrochureNote: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
The CRO Program has been designed with your busy schedule in mind. You will be required to commit not more than three to five hours per week, enabling you to benefit from this transformative program while fulfilling your day-to-day work responsibilities. The impactful program offers a blend of self-paced modules and live interaction.
The seven-month learning journey includes live online and video online sessions with renowned faculty, industry experts, and global peers. You can take advantage of weekly live sessions and the Slack channel to ask questions and discuss ideas with your cohort success coach and participants. Real-world examples and a debrief of the program learnings are delivered through a combination of recorded video and live online lectures. The program concludes with a two-day on-campus recognition ceremony and networking event on the Wharton Executive Education campus in Philadelphia.
While the program does not grant alumni status or alumni benefits, it opens up a unique pathway to apply for the prestigious Wharton alumni status upon further qualification criteria and additional tuition. As a participant of this transformative program, you get exclusive access to a wide range of professionals, events, and networking opportunities. You can also benefit from additional tuition assistance upon enrolling in further online electives from Wharton Executive Education.
The program fee covers teaching fees, all academic material, and access to online coursework. The fee does not include accommodations for the two-day in-person recognition ceremony and networking event, travel expenses (domestic, international, visa fee, and more), and other expenses not specifically mentioned in the fees.
You can pay the full program fee upfront or pay in easy installments. If you apply well in advance of the program start date, you can receive a fee benefit. If you would like to approach your company with a sponsorship request for this program, here is a customizable template that you can use.
Yes. Closed-captioning and transcripts for all pre-recorded videos as well as closed-captioning for recordings of live sessions is available.
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
For the program refund and deferral policy, please click the link here.
Flexible payment options available.