Chief Revenue Officer (CRO) Program

Through two required integrated modules, you will sharpen your leadership voice, influence critical stakeholders and boards, and translate insights into execution across the organization.

• Driving Strategic Innovation: Understand how to manage large-scale open-innovation models and apply them to drive initiatives within your organization while developing the confidence to lead at the executive level.

• Executive Presence and Influence: Build the ability to shape how you present yourself, strengthen your executive presence through strategic persuasion, and enable meaningful impact in board-level settings.

Note: Short courses are subject to change.

Strengthen your strategic leadership with live, application-focused sessions* that help you navigate the accelerating impact of AI across enterprise models, customer ecosystems, regulatory landscapes, and organizational strategy.

• AI and Search: From SEO to LLMO, Kartik Hosanagar

Led by Kartik Hosanagar, this session examines how commerce is shifting as AI systems and autonomous agents research, recommend, and purchase on behalf of consumers and enterprises. It introduces the move from search engine optimization (SEO) to AI engine optimization (AEO) and AI agent optimization (AAO) as well as its impact on brand strategy, data foundations, and go-to-market planning. You will learn how marketing, sales, and customer experience must adapt for a future in which AI guides most purchase journeys.

• Responsible AI: Ethics, Regulation, and Governance, Kevin Werbach

Led by Kevin Werbach, this session explores how AI systems are becoming central to enterprise decision making and why leaders must ensure that their use is ethical, transparent, and aligned with emerging regulations. It outlines the foundations of responsible AI governance and how to design oversight, manage accountability, and support innovation responsibly. You will also examine global regulatory approaches to AI and understand the context required to lead adoption in complex, international environments.

• Measuring Productivity Gains of AI in the Workplace, Pinar Yildirim

Led by Pinar Yildirim, this session examines how organizations can rigorously assess the impact of AI on workplace productivity and business performance. It explores which metrics truly matter, how to link them directly to AI initiatives, and how to avoid misleading signals that overstate impact. You will learn how to set realistic expectations, design meaningful experiments, and build dashboards that distinguish genuine productivity gains from activity that appears effective but delivers limited value.

• Integrating Revenue Strategy and AI Capabilities, Raghuram Iyengar, PhD

Led by Raghuram Iyengar, this session brings together key revenue management concepts from earlier modules and focuses on their application within an organizational context. It introduces a structured approach to assessing challenges across areas that include data, teams, AI, and measurement and examines how revenue strategies can align with AI-enabled capabilities to support evolving business needs.

*Note: Session topics and speakers are subject to change.

Chief Revenue Officers come from diverse educational paths, including business, finance, marketing, and related fields, often complemented by leadership development. What defines success in the role goes beyond having a specific degree and is built on the ability to shape revenue strategies and inspire cross functional teams. The Wharton CRO program builds this expertise through a comprehensive curriculum on growth strategy, revenue management, and customer strategy, supported by live online classes with world-class faculty, and networking with global peers, which enables executives to achieve sustainable growth and long-term impact.

There are many pathways to becoming a chief revenue officer. Executives often advance through senior roles in sales, marketing, customer success, or other revenue-generating functions. Success comes from developing the strategic vision and the ability to align sales and customer strategy across cross functional teams. The Wharton CRO program supports this journey by offering a comprehensive curriculum on growth strategy, revenue and customer management, equipping leaders to address challenges and achieve ambitious revenue targets.

CRO programs provide training-like preparation by combining structured frameworks, faculty expertise, and real-world application. Participants often work with case studies, revenue scenarios, and peer discussions to strengthen strategic decision-making. The Wharton CRO Program builds on this approach with a comprehensive curriculum, which includes live online sessions, hands-on assignments, and a network of peers that develops the expertise to align cross functional teams, manage the customer strategy, and drive long-lasting impact.

Chief revenue officer (CRO) Programs are executive learning journeys designed to prepare leaders to manage and integrate all revenue-related functions, from sales and marketing to customer success and pricing. They focus on growth and customer strategy, and revenue targets. The Wharton Chief Revenue Officer (CRO) Program blends growth strategy, revenue management, and cross functional leadership to help executives strengthen their organizational revenue strategy and drive long-term business excellence.

The CRO Program has been designed with your busy schedule in mind. You will be required to commit not more than three to five hours per week, enabling you to benefit from this transformative program while fulfilling your day-to-day work responsibilities. The impactful program offers a blend of self-paced modules and live interaction.

The seven-month learning journey includes live online and video online sessions with renowned faculty, industry experts, and global peers. You can take advantage of weekly live sessions and the Slack channel to ask questions and discuss ideas with your cohort success coach and participants. Real-world examples and a debrief of the program learnings are delivered through a combination of recorded video and live online lectures. The program concludes with a two-day on-campus recognition ceremony and networking event on the Wharton Executive Education campus in Philadelphia.

While the program does not grant alumni status or alumni benefits, it opens up a unique pathway to apply for the prestigious Wharton alumni status upon further qualification criteria and additional tuition. As a participant of this transformative program, you get exclusive access to a wide range of professionals, events, and networking opportunities. You can also benefit from additional tuition assistance upon enrolling in further online electives from Wharton Executive Education.

The program fee covers teaching fees, all academic material, and access to online coursework. The fee does not include the registration fee of US$250 for the optional two-day on-campus networking and recognition ceremony, accommodation expenses for the on-campus event, travel expenses (domestic and international, including visa fees), and any other expenses not specifically mentioned in the program fees.

You can pay the full program fee upfront or pay in easy installments. If you apply well in advance of the program start date, you can receive a fee benefit. If you would like to approach your company with a sponsorship request for this program, here is a customizable template that you can use.

Yes. Closed-captioning and transcripts for all pre-recorded videos as well as closed-captioning for recordings of live sessions is available.

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

For the program refund and deferral policy, please click the link here.

Program fees for Emeritus programs with Wharton Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.