Chief Revenue Officer (CRO) Program
Propel your growth strategy and drive sustained profitability
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What you will learn
The program will enable you to:
Evaluate an organization’s financial value and analyze the implications of adopting and implementing new technologies
Examine various organic growth initiatives, including diversification, mergers and acquisitions, and identify drivers of success or failure
Analyze an organization’s current growth and scaling trajectories and discuss processes to support future growth
Delve into the core concepts of revenue management analytics and learn how price experimentation can help optimize expected revenue
Discuss key concepts of pricing in revenue management analytics and understand how to use estimation data to make business decisions
Present an action plan for generating revenue that synthesizes concepts of growth strategy, revenue management, and product management
Program highlights
Live sessions
Experience live online sessions with faculty and periodic guest lectures from industry leaders.
World-renowned faculty
Glean insights from renowned faculty and industry experts who are at the cutting edge of innovation.
Success coach
Craft your learning journey in line with your career goals with a success coach assigned to your cohort.
Pathway to alumni status
Following the successful completion of the program and subsequent open-enrollment programs, subject to further qualification criteria and additional tuition, you have a pathway to apply for Wharton alumni status.
Self-paced learning
Learn at your own pace with a weekly commitment of three to five hours of sessions and activities.
Global peer group
Network with accomplished peers from around the globe to gain new approaches to growth strategy.
Try-it activities
Engage in reflection exercises and try-it activities that will help you think critically and elevate your strategic impact.
On-campus networking
Meet peers from multiple cohorts, industry experts, and faculty during an optional two-day on-campus networking event.
Capstone project
Work on a capstone project to apply program learnings and drive immediate on-the-job impact.
“CROs are the linchpin in determining everything related to organizations' revenues — from articulating the organization's vision and revenue strategy for meeting their goals to deciding which new ventures to put resources into. The Chief Revenue Officer Program will equip you with the skills to value organizations, forecast revenues, introduce new products, and scale new ventures. You will emerge with a strategic vision of the C-suite while having a tactical view of the multiple functions involved in revenue operations.”
— Raghuram Iyengar, PhD
Academic Director for the CRO Program; Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director Of Innovation, Experiential Learning, and Research Initiatives, Analytics at Wharton, The Wharton School
Comprehensive curriculum
The CRO Program is a flexible learning journey designed for existing and aspiring revenue leaders. You will learn through online and interactive sessions and guest lectures led by Wharton faculty and global industry leaders. Through a blend of cutting-edge core modules, fixed electives, topical case studies, a capstone project, reflection exercises, and try-it activities, the program will help you emerge as a successful CRO.
Recognition ceremony and networking event (two days | on campus)
Meet your cohort peers and faculty in person on the University of Pennsylvania campus in Philadelphia at an optional two-day recognition ceremony and networking event*. This event takes place once every four cohorts. It gives you the opportunity to network with not just your peers but also professionals from other cohorts.
Note: *A registration fee of US$250 is applicable.
Capstone project
The capstone project is an opportunity to synthesize program insights and apply them directly to a real-world challenge. Through a systematic and strategic approach, you will develop a comprehensive road map that can be implemented in your role. This hands-on experience enables you to translate theory into practice and drive change.
Who is it for?
The Chief Revenue Officer Program is ideal for executives involved in revenue management for their organizations or functions. This can include CROs or VPs of sales or marketing who are looking to deepen their skills and C-suite executives or functional heads who want to formulate growth strategies for their organizations.
The program is particularly beneficial for:
Experienced revenue heads, including current and aspiring CROs, looking to maximize the returns on investments
Business-function heads looking to take on broader, revenue-impacting capabilities and develop a toolkit of strategies and tactics
C-suite officers keen to develop the strategic skill set required to transition into the CRO role
Participants are required to have:
A minimum of 10 years of work experience
International exposure (preferred)
Fluency in written and spoken English
Meet the faculty
Wharton’s world-renowned faculty, along with acclaimed industry thought leaders, will prepare you to face a wide array of challenges. You will leverage their insights and domain expertise to better understand growth strategy and revenue management and immediately implement the learnings.
Academic Director for the CRO Program; Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School
Jeffrey A. Keswin Professor; Professor of Operations, Information and Decisions, The Wharton School; Director of the Jerome Fisher Program in Management and Technology, The University of Pennsylvania
Adjunct Professor of Finance; Director of Executive Education, The Wharton School
Michael L. Tarnopol Professor; Professor of Management, The Wharton School
Anheuser-Busch Professor of Management Science; Professor of Operations, Information and Decisions, The Wharton School
Panasonic Professor of Manufacturing and Logistics; Professor of Operations, Information and Decisions, The Wharton School
CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Dean’s Office Advisor on Asia Strategy, The Wharton School
Pathway to Wharton alumni status
For more than 135 years, Wharton has been the place where visionaries, inventors, and trailblazers get their start. After completing the CRO Program and subsequent open-enrollment programs, subject to further qualification criteria and additional tuition, you have a pathway to apply for Wharton alumni status.
Executives who successfully complete the CRO Program have the option of applying to the General Management Program (GMP). The GMP provides further opportunity to enhance your leadership skills and business acumen with a flexible curriculum. The CRO Program provides one credit toward the six required to complete the GMP and earn alumni status. More details on the GMP are available at Wharton Executive Education.
Upon qualifying for Wharton alumni status, you will be eligible to receive:
Full access to become a member of 77+ Wharton alumni clubs
Invitation to attend future Wharton global alumni forums
A Wharton email address
Certificate
Earn a Wharton Executive Education digital certificate upon successful completion of the program. Participants of the program get exclusive access to a wide range of professionals, events, and networking opportunities. Furthermore, you can also benefit from additional tuition assistance upon enrolling in further online electives from Wharton Executive Education.
Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
FAQs
Connect with a program advisor for a 1:1 session
Our program advisors have helped senior executives across the world choose the right program for their career goals. Schedule a 1:1 to get a deeper understanding on why the CRO Program is the right fit for you.
Email: wharton_cro@emeritus.org
Phone: +1 567 587 1541 (U.S.) / +44 1313 812895 (U.K.) / +971 80 00321209 (U.A.E.) / +52 55930 20507 (LATAM)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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