Chief Revenue Officer (CRO) Program
Propel your growth strategy and drive sustained profitability
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The program will observe a scheduled holiday break from December 24, 2025 through January 1, 2026.
Program Overview: Chief Revenue Officer (CRO) Program from Wharton Executive Education
The Chief Revenue Officer (CRO) Program from Wharton Executive Education prepares senior executives to lead with clarity, integrate revenue-related functions, and drive sustainable business growth. In today’s environment, where organizations are shifting from “growth at all costs” to long-term profitability, the CRO role is central to aligning strategy with execution.
Led by Wharton’s world-renowned faculty, this 9- to 10-month program blends revenue strategy, cross-functional leadership, and data-driven insights. Participants gain the mindset and tools to optimize revenue operations, navigate business challenges, unlock new growth opportunities, and position themselves as effective CROs who can drive revenue growth, while delivering competitive advantage for lasting business impact.
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Past participant profiles: Chief Revenue Officer (CRO) Program
The Wharton Chief Revenue Officer (CRO) Program attracts individuals who have diverse backgrounds, come from different industries, and bring unique experiences. The inclusive nature of the cohort ensures that you engage with like-minded peers and gain valuable insights to address the challenges faced by your organization.
Work experience
Top industries
Countries
Where past participants of the Chief Revenue Officer (CRO) Program come from
Disclaimer: All product and company names are trademarks or registered trademarks of their respective holders. Use of product and company names does not imply any affiliation with or endorsement by the holders.
The list of companies is only indicative and not exhaustive.
Hear from past participants of the Chief Revenue Officer (CRO) Program
“CROs are the linchpin in determining everything related to organizations' revenues — from articulating the organization's vision and revenue strategy for meeting their goals to deciding which new ventures to put resources into. The Chief Revenue Officer Program will equip you with the skills to value organizations, forecast revenues, introduce new products, and scale new ventures. You will emerge with a strategic vision of the C-suite while having a tactical view of the multiple functions involved in revenue operations.”
— Raghuram Iyengar, PhD
Academic Director for the CRO Program; Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director Of Innovation, Experiential Learning, and Research Initiatives, Analytics at Wharton, The Wharton School
Who is the Chief Revenue Officer Program for?
The Wharton Chief Revenue Officer Program is designed for senior executives who are ready to shape their organization’s revenue strategy, lead cross functional teams, and deliver sustainable growth. It is ideal for:
Current and aspiring CROs seeking to create new revenue streams, optimize investments, and achieve ambitious revenue targets
Business-function heads, including VPs of sales, marketing, or customer success, looking to broaden their impact and align sales with customer strategy, as well as develop a toolkit of strategies and tactics
C-suite leaders preparing to transition into the CRO role and develop the leadership skills to integrate functions, lead cross-functional teams, and drive revenue excellence
Participants are required to have:
A minimum of 10 years of work experience
Fluency in written and spoken English
Key takeaways: Chief Revenue Officer Program
The Wharton Chief Revenue Officer Program will enable you to:
Evaluate an organization’s financial value and analyze implications of adopting and implementing new technologies
Examine various organic growth initiatives, including diversification, mergers, and acquisitions, and identify drivers of success or failure
Analyze an organization’s current growth and scaling trajectories in an industry and discuss processes to support future growth and scale
Delve into the core concepts of managing revenue analytics and learn how price experimentation can help optimize expected revenue
Discuss key concepts of pricing for managing revenue analytics and understand how estimation data can be used to make business decisions
Present an action plan for generating revenue that synthesizes concepts of growth strategy, management of revenue, and product management
Why Wharton Executive Education?
Wharton Executive Education delivers research-driven programs that prepare executives to address complex challenges and lead revenue growth with confidence. With access to world-class faculty and insights on growth strategy, revenue management, customer engagement, and cross functional teams, participants gain the leadership skills to strengthen their revenue strategy and drive business excellence.
Learning journey: CRO program
The Chief Revenue Officer Program is designed with the needs of busy executives in mind. You will learn through a mix of online and live online sessions, including fireside chats and guest lectures from leading researchers and global industry leaders. The flexible format of the CRO Program enables you to explore customer strategy, align sales with revenue targets, and build leadership skills that enhance customer success and overall business growth.
Note: A registration fee of US$250 is applicable for the on-campus event.
Comprehensive curriculum
The CRO Program is a flexible learning journey designed for existing and aspiring revenue leaders. You will learn through online and interactive sessions and guest lectures led by Wharton faculty and global industry leaders. Through a blend of cutting-edge core modules, fixed electives, topical case studies, a capstone project, reflection exercises, and try-it activities, the program will help you emerge as a successful CRO.
Recognition ceremony and networking event (two days | on campus)
Meet your cohort peers and faculty in person on the University of Pennsylvania campus in Philadelphia at an optional two-day recognition ceremony and networking event*. This event takes place once every four cohorts. It gives you the opportunity to network with not just your peers but also professionals from other cohorts.
Note: *A registration fee of US$250 is applicable.
Capstone project
The capstone project is part of the program’s comprehensive curriculum, giving you the opportunity to synthesize insights and apply them directly to a real-world challenge. Through a systematic and strategic approach, you will develop a road map guided by strategic vision that can be implemented in your role, enabling you to translate theory into practice and drive change.
Meet the faculty
World-renowned Wharton faculty in the Chief Revenue Officer Program, along with acclaimed industry thought leaders, will prepare you to face a wide array of challenges. You will leverage their insights and domain expertise to strengthen your revenue strategy, address challenges, and apply concepts in growth and customer strategy, and cross functional teams for lasting impact.
Academic Director for the CRO Program; Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School
Jeffrey A. Keswin Professor; Professor of Operations, Information and Decisions, The Wharton School; Director of the Jerome Fisher Program in Management and Technology, The University of Pennsylvania
Adjunct Professor of Finance; Director of Executive Education, The Wharton School
Michael L. Tarnopol Professor; Professor of Management, The Wharton School
Anheuser-Busch Professor of Management Science; Professor of Operations, Information and Decisions, The Wharton School
Panasonic Professor of Manufacturing and Logistics; Professor of Operations, Information and Decisions, The Wharton School
CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Dean’s Office Advisor on Asia Strategy, The Wharton School
Program highlights
Live sessions
Experience live online sessions with faculty and periodic guest lectures from industry leaders.
World-renowned faculty
Glean insights from renowned faculty and industry experts who are at the cutting edge of innovation.
Success coach
Craft your learning journey in line with your career goals with a success coach assigned to your cohort.
Pathway to alumni status
Following the successful completion of the program and subsequent open-enrollment programs, subject to further qualification criteria and additional tuition, you have a pathway to apply for Wharton alumni status.
Self-paced learning
Learn at your own pace with a weekly commitment of three to five hours of sessions and activities.
Global peer group
Network with accomplished and like-minded peers from around the world to assimilate diverse experiences and gain new approaches to growth strategy.
Try-it activities
Engage in reflection exercises and try-it activities that will help you think critically and elevate your strategic impact.
On-campus networking
Meet peers from multiple cohorts, industry experts, and faculty during an optional two-day on-campus networking event.
Capstone project
Work on a capstone project to apply program learnings and drive immediate on-the-job impact.
Pathway to Wharton alumni status
For more than 135 years, Wharton has been the place where visionaries, inventors, and trailblazers get their start. After completing the CRO Program and subsequent open-enrollment programs, subject to further qualification criteria and additional tuition, you have a pathway to apply for Wharton alumni status.
Executives who successfully complete the CRO Program have the option of applying to the General Management Program (GMP). The GMP provides further opportunity to enhance your leadership skills and business acumen with a flexible curriculum. The CRO Program provides one credit toward the six required to complete the GMP and earn alumni status. More details on the GMP are available at Wharton Executive Education.
Upon qualifying for Wharton alumni status, you will be eligible to receive:
Full access to become a member of 77+ Wharton alumni clubs
Invitation to attend future Wharton global alumni forums
A Wharton email address
Certificate
Earn a Wharton Executive Education digital certificate upon successful completion of the program. Participants of the program get exclusive access to a wide range of professionals, events, and networking opportunities. Furthermore, you can also benefit from additional tuition assistance upon enrolling in further online electives from Wharton Executive Education.
Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
FAQs
Connect with a program advisor for a 1:1 session
Our program advisors have helped senior executives across the world choose the right program for their career goals. Schedule a 1:1 to get a deeper understanding on why the CRO Program is the right fit for you.
Email: wharton_cro@emeritus.org
Phone: +1 561 486 7448 (U.S.) / +44 1135 191350 (U.K.) / +971 80 0088601095 (U.A.E.) / +52 55970 90243 (LATAM)
Early applications are encouraged. Admissions are reviewed on a first-come, first-served basis.
Flexible payment options available.
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