Executive Presence and Influence: Persuasive Leadership Development

Master leadership skills to inspire, empower and influence outcomes

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Course Dates

STARTS ON

December 15, 2021

Course Duration

DURATION

6 weeks, online
4-6 hours per week

Course Duration

PROGRAM FEE

US$2,600 US$2,400 or get US$260 off with a referral

Course Information Flexible payment available

Application Details

Round 1

The deadline for this round has passed

1
Round 2

US$2,400 / program fee

Application Deadline
2

This program features 6 months of free Premium Access to Emeritus Insights—a mobile app with 5,000+ bite-sized, business-focused videos to help you meet your daily learning goals on the go.

Overview

The demands on today’s executive leadership have accelerated. This means that present and future leaders must display C-suite readiness, shape opinion, and mobilize teams to deliver to new standards. This program provides the necessary tools to develop executive presence into meaningful influence. It is a tool to craft an impactful presence through the strategic application of persuasive techniques, including personal growth, building a diverse network, and effectively communicating your vision.

Leadership presence accounts for 26 percent of what it takes to get a promotion at work.

Source: Center for Talent Innovation

63 percent of millennials report a lack of leadership development opportunities.

Source: Bloom Leadership

Executive presence skills are ranked second in the top 20 leadership traits that make a difference.

Source: Gartner

Key Takeaways

Leadership may come naturally to some, but it is imperative to develop skills and strategies to help leaders build a team capable of meeting the demands of an increasingly challenging environment. By the end of this program, you will be able to:

  • Enhance mindset and behaviors to expand presence as an impactful leader
  • Understand the critical principles of effective leadership
  • Analyze rhetorical strategy towards shaping the ability to advance agendas
  • Apply strategic consideration to networking opportunities as well as build and maintain authentic connections
  • Construct a personal leadership narrative to set actionable goals

Program Modules

In this program, our world-class faculty will guide you through the journey of discovering your true leadership potential to realize your vision and goals as a C-suite member.

Module 1:

Introduction and Informal Influence

Understand how to leverage informal channels and tools available to push your agenda forward while successfully navigating the gap between expertise and impact.

Module 2:

Leading with Persuasive Communication

Identify vital principles for the exercise of leadership and use your presence and poise to amplify your narrative.

Module 3:

Strengthening Your Leadership Presence

Understand how to manage your interpersonal style to enhance impact while discovering actions to craft your leadership presence without micromanaging.

Module 4:

Cultivating Informal Networks

Identify strategies to build a professional network and adopt strategies to cultivate valuable relationships and leverage networks effectively.

Module 5:

A Framework for Persuasion

Recognize the underpinnings of successful persuasion, why they work, and how you can leverage these techniques in your communications.

Module 6:

Persuasively Communicating Your Vision and Strategy

Look at the big picture through nontraditional means to communicate your vision and strategy.

Module 1:

Introduction and Informal Influence

Understand how to leverage informal channels and tools available to push your agenda forward while successfully navigating the gap between expertise and impact.

Module 4:

Cultivating Informal Networks

Identify strategies to build a professional network and adopt strategies to cultivate valuable relationships and leverage networks effectively.

Module 2:

Leading with Persuasive Communication

Identify vital principles for the exercise of leadership and use your presence and poise to amplify your narrative.

Module 5:

A Framework for Persuasion

Recognize the underpinnings of successful persuasion, why they work, and how you can leverage these techniques in your communications.

Module 3:

Strengthening Your Leadership Presence

Understand how to manage your interpersonal style to enhance impact while discovering actions to craft your leadership presence without micromanaging.

Module 6:

Persuasively Communicating Your Vision and Strategy

Look at the big picture through nontraditional means to communicate your vision and strategy.

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Program Experience

Video lectures

Live webinars

Real-world examples

Assignments and case studies

Decorative image relating to Polls and Quizzes.

Polls and quizzes

Playbook activities

Peer review and discussion

Wharton’s Executive Presence and Influence in Action

With Wharton’s Executive Presence and Influence program, you will be ready to display your leadership skills in real time with real impact. During the program, you will receive relevant tools to create your leadership narrative through:

  • Informal influence — Recognize the factors influencing your ability to achieve meaningful impact
  • Communication of vision — Use your vision for your future self to strategize your success
  • Informal networks — Identify techniques to diversify your network strategically
  • Leadership narrative — Strengthen your leadership presence
  • Framework for persuasion — Understand the foundations of successful persuasion

Program Faculty

Faculty Member Michael Useem

Michael Useem

William and Jacalyn Egan Professor of Management; Director, Wharton Center for Leadership and Change Management

Michael Useem is professor of Management and faculty director of the Center for Leadership and Change Management and McNulty Leadership Program at the Wharton School, University of Pennsylvania. His university teaching includes MBA and executive MBA courses on management and leadership. He offers... More info

Faculty Member Cade Massey

Cade Massey

Practice Professor, Operations, Information and Decisions, The Wharton School

Cade Massey is a practice professor in the Wharton School’s Operations, Information, and Decisions Department. He received his PhD from the University of Chicago and taught at Duke University and Yale University before moving to the University of Pennsylvania. Massey’s research focuses on judgment under... More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.

Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.

This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.

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