The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.

Courtlyn
Promotion and Events SpecialistApril 27, 2023
6 weeks, online
4–6 hours
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Leading the Technology Driven Firm starting on April 27, 2023 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.Tech-driven organizations—those for which technology is a fundamental part of their operation—are known for their ability to move quickly and innovate. Unlike other sectors, those who lead tech-driven organizations also face unique challenges, from the characteristics of their workforce and culture to the uncertainty created by the technology itself, which they don’t typically own or have the ability to contain internally. As such, effectively leading a tech-driven organization requires an external focus in terms of how employees and teams operate.
As participant in this program, you’ll explore an outside-in approach to leadership that is particular to tech-driven companies, which encourages organizational leaders to think like a customer to meet the demands of the marketplace. Guided by a prestigious team of Wharton faculty and industry experts, you’ll learn to lead your tech-driven company through disruption, build an organizational culture capable of attracting and retaining top talent and find new opportunities through innovation.
Discover the essentials that a leader must bring to the table in a technology-driven organization across functions—and learn how to become that leader.
of tech leaders named balancing business innovation and operational excellence as a major issue for 2022.
of CIOs see themselves more and more as changemakers who are leading business and technology initiatives.
of global business leaders believe that “technologically informed” leadership is driving business success today.
The program is designed for leaders in technology-driven organizations who are looking to create new opportunities and shape the future of their organizations and industries. It is ideal for:
Led by Wharton Experts
Program Workbook
Case Studies and Leadership Examples
Live Office Hours
Live Session with Faculty
Interactive Survey
This online program features real-world case studies and leadership examples to help you understand the essentials of leading a tech-driven organization.
Understand Amazon’s “Working Backwards” process of creating a future press release at the beginning of the conceptual process that announces a new innovation as though it were ready to be launched.
Examine the successful market strategy of Steinway & Sons, which has resulted in 98 percent of concert pianists worldwide using Steinways.
Recognize how vigilant leaders are attuned and open to new technologies, even if only a small minority of individuals see the possibilities and make adjustments in the marketplace.
See how leaders (such as DuPont’s CEO) maintain vigilance by paying attention to anomalies and developing a portfolio of strategic options that allow them to win even amid crisis and uncertainty.
Examine how Henkel attempted to use technology to change and reformulate the supply chain.
Explore Merck’s pioneering efforts in pharmaceutical industry.
Analyze ING’s implementation of the agile project management approach.
Use your program workbook to complete leadership activities within each module and reflect on your past, present, and future experiences. Sample activities include:
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George Day
Geoffrey T. Boisi Professor Emeritus
Emeritus Professor at the Wharton School of the University of Pennsylvania. He was previously the executive director of the Marketing Science Institute and the founder and co-director of the Mack Institute for Innovation Management. He has been a consultant to numerous organizations, such as General Electric, IBM, Metropolitan Life, Unilever, E. I. DuPont de Nemours, W. L. Gore and Associates, Boeing, LG Corp., Best Buy, Merck, Johnson & Johnson, Agilent, and Medtronic. He is the past chairman of the American Marketing Association. His primary areas of activity are marketing, strategy making, organic growth and innovation, organizational change, and competitive strategies in global markets. He has also served on 10 boards of directors for nonprofit and for-profit organizations.
Professor Day has authored 19 books in the areas of marketing and strategic management. His most recent books are Strategy From the Outside In: Profiting From Customer Value (with Christine Moorman, 2010); Innovation Prowess: Leadership Strategies for Accelerating Growth (2013); and See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence (with Paul Schoemaker, 2019). He has won 10 best article awards and one best book award, and two of his articles were among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Marketing Research Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation Award in 2003, the Mahajan Award for career contributions to strategy in 2001, and the William L. Wilkie Marketing for a Better World Award in 2017. In 2003, he received the AMA–Irwin–McGraw–Hill Distinguished Marketing Educator Award. In 2011, he was chosen as one of 11 legends in marketing. In 2020, he received the Sheth Medal given every two years for distinguished contributions to marketing and strategic management.
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Mike Useem
William and Jacalyn Egan Professor of Management; Professor of Management; Director, Center for Leadership and Change Management; Editor, Wharton Leadership Digest
Michael Useem is faculty director of the Leadership Center and McNulty Leadership Program at the Wharton School of the University of Pennsylvania. He is the author of several books, including The Leadership Moment, Leading Up, The Leader’s Checklist, and The Edge: How Ten CEOs Learned To Lead. His university teaching includes courses on governance, management, and leadership, and he offers programs on leadership for managers in the United States and abroad. Mike is co-anchor for a weekly program, “Leadership in Action,” on SiriusXM Radio Channel 132, Business Radio, powered by the Wharton School.
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Sonia Marciano
Clinical Professor, Stern School of Management
Sonia Marciano has been a clinical professor at the Stern School of Management since July 2007. She is currently the Stern academic director for TRIUM, a joint executive MBA program that includes Stern, LSE, and HEC. Professor Marciano teaches core strategy at Stern as well as advanced strategy and a consulting project-based course. Additionally, she teaches in both executive and full-time programs for the Wharton School and the Yale SOM, and in the executive MBA program for Kellogg Schulich. She also she teaches strategy and economics for corporate executive education programs in the U.S., Canada, and Europe.
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Paul Schoemaker
Author, Educator, Researcher and Entrepreneur
Paul Schoemaker, PhD, is an author, educator, researcher, and entrepreneur in strategic management, decision making, innovation, and leadership. He was among the first to combine the practical ideas of decision theory, behavioral economics, scenario planning, and risk analysis into a set of strategic tools and methods for managers. He has become a highly cited scholar (top 1% globally) and is internationally known for his 120+ articles and 12 books on decision making, leadership, innovation, and strategy, including the landmark book Winning Decisions. With Wharton professor George Day, Paul published See Sooner — Act Faster (MIT Press, 2019), which examines how leaders and organizations can thrive in an age of digital turbulence. His latest book, Advanced Introduction to Scenario Planning (Elgar Publishing, 2022), offers a panoramic view of managing uncertainty with examples drawn from diverse domains.
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David Wessels
Adjunct Professor of Finance; Director of Executive Education
David Wessels is an adjunct professor of finance and a director of Executive Education at the Wharton School of the University of Pennsylvania. He serves as the academic director for Wharton’s CFO program on strategic leadership. David teaches courses on corporate valuation, venture capital, and performance management to undergraduates and MBAs in Philadelphia and San Francisco and executive audiences globally. Professor Wessels has been recognized by his students with the school’s MBA excellence in teaching award, and he has been acknowledged nationally for his research on organizational structure and financial performance. His co-authored book, Valuation: Measuring and Managing the Value of Companies, is accepted as the seminal text for students of corporate valuation and investment banking.
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Peter Cappelli
George W. Taylor Professor of Management; Director of Wharton’s Center for Human Resources
Peter Cappelli is the George W. Taylor Professor of Management at the Wharton School, the director of Wharton’s Center for Human Resources, and a research associate at the National Bureau of Economic Research in Cambridge, Massachusetts. Professor Cappelli’s recent research examines changes in employment relations in the U.S. and their implications. These publications include The New Deal at Work: Managing the Market-Driven Workforce; Talent Management: Managing Talent in an Age of Uncertainty; The India Way: How India’s Top Business Leaders are Revolutionizing Management (with colleagues); and Fortune Makers and Managing the Older Work (with Bill Novelli). His related work on managing retention, hiring, performance management, electronic recruiting, and changing career paths has appeared in the Harvard Business Review.
Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.
Download BrochureNote: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org,and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.
More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.
Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.
Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enroling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please email us at learner.success@emeritus.org for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrolment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrolment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrolment remains. All deferral requests should be sent to admissions@emeritus.org.