The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
TBD
6 weeks, online
4-6 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistWharton’s Marketing Analytics program combines leading-edge analytical techniques with real-world applications, empowering you to add value to your organization's marketing and growth efforts. At the end of this six-week program, you will be able to:
Today’s organizations recognize the importance of analytics in their marketing activities, and the need to integrate customer data collected from across various product lines and channels to increase sales. This requires marketers who know how to use the latest analytics technologies to provide optimal recommendations for decision makers, and these skilled professionals are in high demand. By joining the Wharton Marketing Analytics program, you can build these sought-after skills, to help grow your organization or prepare for a new role in analytics.
The marketing analytics market valued at US$2.13 billion in 2020 is expected to grow at a compounded rate of 14 percent and reach US$4.68 billion over the next five years.
of companies that extensively use marketing analytics end up with higher profits than average.
This program has been designed to introduce marketing professionals to analytical tools and techniques for better decision making, thus enabling them to ask the right managerial questions and come up with smarter solutions to marketing challenges. The program covers concepts from modern marketing science and data analytics to maximizing customer-centric profitability.
Learn how to utilize cutting-edge technology and data analysis to determine customer lifetime value and solve data-driven business problems at your company.
Embrace advanced marketing science techniques to design products that meet customer needs and apply data analytics to create effective consumer segments.
Study historical and conjoint data to predict the impact of price variations on sales of your products and find the optimal price tactics.
Learn a framework for how to prioritize business challenges by using experiments and asking the right questions to distinguish correlation from causality.
Explore the digital marketing landscape, measure the efficacy of different campaigns, and learn the pros and cons of various attribution models.
Assess whether cutting-edge technologies such as AI and NLP have a place in your marketing practice. If they do, analyze ethical considerations around customer data and measurement.
Learn how to utilize cutting-edge technology and data analysis to determine customer lifetime value and solve data-driven business problems at your company.
Learn a framework for how to prioritize business challenges by using experiments and asking the right questions to distinguish correlation from causality.
Embrace advanced marketing science techniques to design products that meet customer needs and apply data analytics to create effective consumer segments.
Explore the digital marketing landscape, measure the efficacy of different campaigns, and learn the pros and cons of various attribution models.
Study historical and conjoint data to predict the impact of price variations on sales of your products and find the optimal price tactics.
Assess whether cutting-edge technologies such as AI and NLP have a place in your marketing practice. If they do, analyze ethical considerations around customer data and measurement.
Bite-Sized Learning
Live Faculty Session
Real-World Examples
Try-It Activities
Crowdsourcing
Peer-Based Learning
Assignments
Case Study
Live Office Hours
Knowledge Checks
Using insights from Amazon’s predictive shipping example, create a use case for how you might make similar, individual-level customer predictions that are beneficial for your firm.
Leveraging Netflix’s use of attribute-based meta-tagging and machine learning to individualize content, create a use case for content creation for your business.
Apply the learnings from American Express's use of natural language processing, the process of analyzing user-generated content to amplify the voice of their customers.
Kohl’s uses a mix of spatial tracking, text messaging, IP-address linkage, and predictive analytics to effectively study consumer behavior. Create a use case for your business with insights gained from Kohl’s experience.
Examine how Shell used market research to segment customers, gain clarity on their business strategy, and identify innovations worth pursuing.
Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products and/or companies does not imply any affiliation with or endorsement by them.
Eric T. Bradlow, PhD
Raghuram Iyengar, PhD
Ryan Dew, PhD
Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.
Download BrochureNote: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.