The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Harness the power of data to drive success
June 15, 2022
6 weeks, online
4-6 hours per week
US$2,600 US$2,392 or get US$260 off with a referral
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Marketing Analytics starting on June 15, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.Wharton’s Marketing Analytics program combines leading-edge analytical techniques with real-world applications, empowering you to add value to your company’s marketing and growth efforts. At the end of this six-week program, you will be able to:
Business leaders worldwide realize the importance of analytics in their marketing activities, and the consensus is that integrating customer data collected from across various product lines and channels leads to an increase in sales. However, marketers are unable to optimize the use of analytics technologies because of skill gaps in their organizations. When employees are equipped with the right analytical skills, they can make better decisions, which will lead to higher profits.
The marketing analytics market was valued at US$2.13 billion in 2020 and is expected to grow at a compounded rate of 14 percent to reach US$4.68 billion over the next five years.
Technology spending accounts for the largest proportion (26.2 percent) of marketing budgets.
Six out of 10 global CMOs state that analytics is among their top five priorities.
This program has been designed to introduce marketing professionals to analytical tools and techniques for better decision making, thus enabling them to ask the right managerial questions and come up with smarter solutions to marketing challenges. The program covers concepts from modern marketing science and data analytics to maximizing customer-centric profitability.
Learn how to utilize cutting-edge technology and data analysis to determine customer lifetime value and solve data-driven business problems at your company.
Embrace advanced marketing science techniques to design products that meet customer needs and apply data analytics to create effective consumer segments.
Study historical and conjoint data to predict the impact of price variations on sales of your products and find the optimal price tactics.
Learn a framework for how to prioritize business challenges by using experiments and asking the right questions to distinguish correlation from causality.
Explore the digital marketing landscape, measure the efficacy of different campaigns, and learn the pros and cons of various attribution models.
Assess whether cutting-edge technologies such as AI and NLP have a place in your marketing practice. If they do, analyze ethical considerations around customer data and measurement.
Learn how to utilize cutting-edge technology and data analysis to determine customer lifetime value and solve data-driven business problems at your company.
Learn a framework for how to prioritize business challenges by using experiments and asking the right questions to distinguish correlation from causality.
Embrace advanced marketing science techniques to design products that meet customer needs and apply data analytics to create effective consumer segments.
Explore the digital marketing landscape, measure the efficacy of different campaigns, and learn the pros and cons of various attribution models.
Study historical and conjoint data to predict the impact of price variations on sales of your products and find the optimal price tactics.
Assess whether cutting-edge technologies such as AI and NLP have a place in your marketing practice. If they do, analyze ethical considerations around customer data and measurement.
Bite-Sized Learning
Live Faculty Session
Real-World Examples
Try-It Activities
Crowdsourcing
Peer-Based Learning
Assignments
Case Study
Live Office Hours
Knowledge Checks
Using insights from Amazon’s predictive shipping example, create a use case for how you might make similar, individual-level customer predictions that are beneficial for your firm.
Leveraging Netflix’s use of attribute-based meta-tagging and machine learning to individualize content, create a use case for content creation for your business.
Apply the learnings from American Express's use of natural language processing, the process of analyzing user-generated content to amplify the voice of their customers.
Kohl’s uses a mix of spatial tracking, text messaging, IP-address linkage, and predictive analytics to effectively study consumer behavior. Create a use case for your business with insights gained from Kohl’s experience.
Examine how Shell used market research to segment customers, gain clarity on their business strategy, and identify innovations worth pursuing.
Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products and/or companies does not imply any affiliation with or endorsement by them.
Eric T. Bradlow, PhD
Raghuram Iyengar, PhD
Ryan Dew, PhD
Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.
Download BrochureNote: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
Flexible payment options available.