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Mastering Executive Influence: Neuroscience-Driven Leadership Strategies

Redefine leadership through cognitive science
Inquiring For
Total Work Experience

Benefit from up to 14 percent savings on this learning journey

Embark on a comprehensive learning journey with Wharton Executive Education, blending two impactful programs to refine your leadership influence and leverage neuroscience insights for improved decision making and team effectiveness.

Anchor leadership in neuroscience. Apply cognitive insights. Drive enterprise impact.

In an era where leadership effectiveness defines organizational success, executives are expected to project confidence, influence stakeholders, and drive impact on high-stakes projects as well as in day-to-day operations. Achieving this requires more than experience — it calls for a purposeful integration of executive presence and science-based influence.

The Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program from Wharton Executive Education brings together the Executive Presence and Influence program and Understanding the Brain program into a comprehensive learning journey. This experience equips you with a science-backed playbook to refine executive presence for credibility and trust and to leverage neuroscience-driven influence techniques informed by psychology. You will also learn to leverage cognitive persuasion frameworks to advance strategic objectives and elevate decision making through an advanced understanding of how the brain processes information.

This immersive 12-week program enables you to:

  • Cultivate an unshakable executive presence to inspire trust and authority

  • Strengthen your strategic communication skills for high-stakes leadership

  • Apply neuroscience-driven persuasion techniques to shape decisions

  • Navigate power dynamics and secure stakeholder alignment

  • Make high-impact decisions informed by cognitive insights

Acquire science-backed frameworks and leadership insights to project your executive presence, influence with intent, and drive lasting organizational impact.

Why choose this multiprogram learning journey?

By enrolling in the Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program, you will gain the tools, strategies, and insights to elevate your leadership presence, influence outcomes, and make more informed decisions. This comprehensive learning journey offers:

Assignments, case studies, playbook activities and industry examples in the Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program
Assignments, case studies, playbook activities, and industry examples
An opportunity to create a pitch in the Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program
An opportunity to create a pitch
Interactive discussions through the  Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program
Interactive discussions
Leadership development in the Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program
Leadership development
Industry relevance and demand  in the Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program
Industry relevance and demand
Cost and time efficiency in the Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program
Cost and time efficiency
Global peer group  in the Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program
A global peer group
Comprehensive skillset through the Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program
A comprehensive skill set
Range of case studies in the Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program
A range of case studies

Who is this program for?

The Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program is designed for senior executives, emerging leaders, and enterprise influencers seeking to elevate their executive presence, influence outcomes, and lead with cognitive precision. It is ideal for:

  • C-suite executives and senior leaders: CEOs, COOs, CFOs, CMOs, VPs, and directors seeking to project executive presence, engage boards and investors, and shape enterprise strategy through science-backed influence

  • High-potential leaders and rising executives: Senior managers and leadership-track talent preparing for expanded roles by cultivating presence, building strategic capital, and navigating complex decision environments

  • Founders and growth-stage leaders: Entrepreneurs and organization owners aiming to strengthen credibility, mobilize investors and partners, and steer negotiations and high-stakes discussions with precision

  • Advisors and consultants: Management consultants, executive coaches, and financial and legal advisors seeking advanced influence strategies to build trust, drive client alignment, and elevate advisory impact

  • Commercial and business-development leaders: Heads of sales, CMOs, negotiators, and senior business development executives looking to apply neuroscience-backed persuasion to secure buy-in, drive market growth, and close high-value deals

What will you learn?

The Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program is designed specifically to help you:

  • Identify mission-critical leadership principles and refine mindset and behaviors to strengthen executive presence

  • Understand brain anatomy and physiology and assess techniques for applying cognitive insights in leadership

  • Leverage rhetorical strategy and the social brain to advance agendas, build social capital, shape culture, and drive change

  • Apply strategic networking to build authentic connections and craft a personal leadership narrative that defines vision and character

  • Synthesize business decision making using normalization, choice overload, decoy effects, and evidence accumulation enhanced by neuroscience tools and insights

  • Examine brain processes underlying exploration to boost creativity and drive organizational innovation

Curriculum

Practical applications

Create a pitch

With Wharton's Understanding the Brain: Using Neuroscience to Deliver Better Business Results program, you will get a chance to pitch a startup that develops and commercializes a novel application of brain science to business or pitch an application of brain science relevant to your current organization.

Create an action plan

With Wharton’s Executive Presence and Influence program, you will be ready to display your leadership skills in real time with real impact. During the program, you will receive relevant tools to create your leadership narrative through:

  • Informal influence: Recognize the factors influencing your ability to achieve meaningful impact

  • Communication of vision: Use your vision for your future self to strategize your success

  • Informal networks: Identify techniques to diversify your network strategically

  • Leadership narrative: Strengthen your leadership presence

  • Framework for persuasion: Understand the foundations of successful persuasion

Meet the faculty

Wharton  Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program faculty
Cade Massey

Practice Professor, Operations, Information and Decisions, The Wharton School

Cade Massey is a practice professor in the Wharton School’s Operations, Information, and Decisions Department. He received his PhD from the University of Chicago and taught at...

Wharton  Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program faculty
Michael Platt

Director, Wharton Neuroscience Initiative; James S. Riepe University Professor; Professor of Marketing, The Wharton School; Professor of Psychology; Professor of Neuroscience, University of Pennsylvania

Scientist Michael Platt is known for asking some of the most challenging neuroscience questions in the 21st century — and formulating innovative ways to answer them. He focuse...

Wharton  Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program faculty
Michael Useem

William and Jacalyn Egan Professor of Management; Director, Wharton Center for Leadership and Change Management

Michael Useem is professor of Management and faculty director of the Center for Leadership and Change Management and McNulty Leadership Program at the Wharton School, Universi...

Guest Contributors

SORIN PATILINET
Sorin Patilinet

Global Director, Mars Marketing Communications Lab

A self-proclaimed marketing engineer, Sorin Patilinet leads the Mars Marketing Communications Lab, where he spearheads the creation of future marketing capabilities using a co...

Certificate

Upon completion of this program, you will receive three digital certificates from Wharton Executive Education. These include a certificate of completion for the Mastering Executive Influence: Neuroscience-Driven Leadership Strategies program, a certificate of completion for the Understanding the Brain: Using Neuroscience to Deliver Better Business Results program, and a certificate of completion for the Executive Presence and Influence: Persuasive Leadership Development program.

 Mastering Executive Influence: Neuroscience-Driven Leadership Strategies certificate

Note: Wharton Executive Education will issue your digitally verified certificate in your legal name and will email it to you, at no additional cost, upon completion of the program, per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Wharton Executive Education.

FAQs

Didn't find what you were looking for? Write to us at learner.success@emeritus.org, or schedule a call with one of our Program advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG).

Flexible payment options available.

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