Understanding the Brain: Using Neuroscience to Deliver Better Business Results
Apply Neuroscience for Leadership and Organizational Success
In today’s business environment, where human behavior, emotions, and cognitive processes influence outcomes as much as strategy, leaders must better understand how the brain shapes judgment, decision making, team dynamics, and consumer behavior. The Understanding the Brain: Using Neuroscience to Deliver Better Business Results program from Wharton Executive Education is designed to help professionals and business leaders apply core neuroscience principles to strengthen leadership effectiveness, improve decision making, and enhance organizational performance.
Led by renowned Wharton faculty, this six-week online program blends neuroscience frameworks, live webinars, applied research, and real-world case studies to help participants translate brain science into practical impact across leadership, marketing, innovation, and organizational strategy.
Faculty Insights
Watch the video to learn how this program can help you deliver better business outcomes.
Key Takeaways
Wharton’s Understanding the Brain: Using Neuroscience to Deliver Better Business Results program offers a pathway to understanding the brain and its functions through the study of neuroscience, a discipline integral to organizational success, leadership abilities, and personal growth.
Understand the basic anatomy and physiology of the brain and master techniques for leveraging cognitive insights
Leverage facets of the social brain to increase social capital, establish culture, and manage organizational change
Synthesize implications for business decisions using concepts such as normalization, the basis of choice overload and decoy effects, and evidence accumulation
Learn how to use neuroscience tools and insights to improve marketing efficiency and effectiveness
Examine the brain processes underlying exploration to enhance individual creativity and boost organizational innovation
Who Is This Program For?
Covering a wide variety of applications in neuroscience, this program helps anyone who wants to improve social connections, team effectiveness, make less emotion-driven decisions, and unlock the creative powers of the brain to achieve better, more creative innovation and results.
What you will learn in the Wharton Understanding the Brain program
The Understanding the Brain: Using Neuroscience to Deliver Better Business Results program helps professionals and business leaders apply neuroscience and brain science to real-world business challenges. Through video lectures, live webinars, case studies, and faculty-led discussions, the six-week online program delivers practical insights that strengthen decision making, deepen understanding of human behavior, and support more effective leadership, marketing, and innovation.
Program Experience
Participate in an immersive session with Wharton faculty and classmates.
Research and discuss applications of neuroscience using real-world examples that span a variety of industries.
Deepen your understanding of the content, exchange ideas, and interact with peers through regular discussions.
Test your comprehension of fundamental concepts through self-study activities.
Gain insight into peer perspectives and approaches and reflect on your organization’s business practices.
Final Project - Create a Pitch
You will get a chance to pitch a startup that develops and commercializes a novel application of brain science to business or pitch an application of brain science relevant to your current organization.
Industry Examples
Research and discuss real-world applications of neuroscience to deepen your understanding of what drives creativity, leadership, and team building.
SAMSUNG/APPLE
Examine customer loyalty for well-known mobile phone brands through the lens of neuroscience.
COGWEAR
Learn how neuroscience can be used in organizations through this example of wearable technology — one of the staple applications of neuroscience.
COCA-COLA/PEPSI
See how researchers were able to assess and predict consumer preferences for soft drinks by measuring the impact of branding and marketing using the brain’s value network.
MARS
Discover how Mars integrated neuroscience into the marketing strategy for some of its well-known brands.
NEURALINK
Learn how Elon Musk’s Neuralink aims to provide a breakthrough human–internet AI interface in the brain measurement segment of neuroscience applications.
Participant testimonials from Understanding the Brain program
Hear from past participants who have applied neuroscience principles and brain science to real-world business challenges. Their experiences highlight how the program strengthens decision making, supports leadership effectiveness, and enables more informed marketing strategies, innovation, and organizational performance by deepening understanding of human behavior and consumer behavior.
Program Faculty
Director, Wharton Neuroscience Initiative; James S. Riepe University Professor; Professor of Marketing, The Wharton School; Professor of Psychology; Professor of Neuroscience, University of Pennsylvania
Scientist Michael Platt is known for asking some of the most challenging neuroscience questions in the 21st century — and formulating innovative ways to answer them. He focuse...
Guest Contributors
Global Director, Mars Marketing Communications Lab
A self-proclaimed marketing engineer, Sorin Patilinet leads the Mars Marketing Communications Lab, where he spearheads the creation of future marketing capabilities using a co...
Certificate
Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.
Mastering Executive Influence: Neuroscience-Driven Leadership Strategies
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)
Flexible payment options available.
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