Understanding the Brain: Using Neuroscience to Deliver Better Business Results

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Examining the brain enables us to tap into human thought and behavior. On an individual level, the brain is tied to our happiness, interpersonal relationships, and productivity. On an organizational level, it impacts communication, team building, decision making, and our ability to gauge customer preferences and actions.

Neuroscience — the traditional study of the human brain and neurological systems, which regulate emotions and key decision-making processes — is empowering people to reach their full potential. It is helping leaders and businesses achieve more informed decisions, forge deeper social connection between teams, and predict customer needs and behaviors with increased precision.

Wharton's Understanding the Brain: Using Neuroscience to Deliver Better Business Results program offers you a pathway to understanding the brain and its functions through the study of neuroscience, a discipline that is integral to cultivating organizational success, leadership abilities, and personal growth.

• Understand the basic anatomy and physiology of the brain and master techniques for leveraging cognitive insights

• Leverage facets of the social brain to increase social capital, establish culture, and manage organizational change

• Synthesize implications for business decisions using concepts such as normalization, the basis of choice overload and decoy effects, and evidence accumulation

• Learn how to use neuroscience tools and insights to improve marketing efficiency and effectiveness

• Examine the brain processes underlying exploration to enhance individual creativity and boost organizational innovation

Covering a wide variety of applications in neuroscience, this program helps anyone who wants to improve social connections, team effectiveness, make less emotion-driven decisions, and unlock the creative powers of the brain to achieve better, more creative innovation and results.

You will get a chance to pitch a startup that develops and commercializes a novel application of brain science to business or pitch an application of brain science relevant to your current organization.