The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
June 6, 2024
6 weeks, online
4–6 hours per week
Participants report that enrolling in a program with colleagues fosters collaborative learning and amplifies their impact.
Please provide your details to get more information about the group-enrollment pricing.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistExamining the brain enables us to tap into human thought and behavior. On an individual level, the brain is tied to our happiness, interpersonal relationships, and productivity. On an organizational level, it impacts communication, team building, decision making, and our ability to gauge customer preferences and actions.
Neuroscience — the traditional study of the human brain and neurological systems, which regulate emotions and key decision-making processes — is empowering people to reach their full potential. It is helping leaders and businesses achieve more informed decisions, forge deeper social connection between teams, and predict customer needs and behaviors with increased precision.
Wharton's Understanding the Brain: Using Neuroscience to Deliver Better Business Results program offers you a pathway to understanding the brain and its functions through the study of neuroscience, a discipline that is integral to cultivating organizational success, leadership abilities, and personal growth.
Covering a wide variety of applications in neuroscience, this program helps anyone who wants to improve social connections, team effectiveness, make less emotion-driven decisions, and unlock the creative powers of the brain to achieve better, more creative innovation and results.
Following a natural progression, this program helps you master a fundamental understanding of neuroscience and develop expertise in its applications, including culture, decision making, innovation, productivity, and job satisfaction.
The brain is a complex organ — a hub for vital functions, such as perception, emotion, and thinking, just to name a few. In this module, you will learn about basic brain structure, the foundational practices of neuroscience in business, and how the makeup of the brain drives leadership, team building and creativity.
The social brain plays a powerful role in building relationships. Explore how you can leverage this brain network to increase social capital, establish culture, manage organizational change, and foster personal and professional growth.
Decision making varies from person to person. Dive deeply into how people make decisions, examining concepts such as normalization, the basis of choice overload and decoy effects and evidence accumulation.
Marketing is one of the most widely used business applications of neuroscience. Learn how neuroscience tools and insights can be used to improve marketing efficiency and effectiveness by examining relevant case studies and research.
Innovation and creativity are critical to individual and collective success. Take an in-depth look at the brain processes behind exploration and how they can be leveraged to enhance individual creativity and organizational innovation.
Journey forward to discover how trends in neuroscience might impact business and life in general and explore the future of neurotechnology.
The brain is a complex organ — a hub for vital functions, such as perception, emotion, and thinking, just to name a few. In this module, you will learn about basic brain structure, the foundational practices of neuroscience in business, and how the makeup of the brain drives leadership, team building and creativity.
Marketing is one of the most widely used business applications of neuroscience. Learn how neuroscience tools and insights can be used to improve marketing efficiency and effectiveness by examining relevant case studies and research.
The social brain plays a powerful role in building relationships. Explore how you can leverage this brain network to increase social capital, establish culture, manage organizational change, and foster personal and professional growth.
Innovation and creativity are critical to individual and collective success. Take an in-depth look at the brain processes behind exploration and how they can be leveraged to enhance individual creativity and organizational innovation.
Decision making varies from person to person. Dive deeply into how people make decisions, examining concepts such as normalization, the basis of choice overload and decoy effects and evidence accumulation.
Journey forward to discover how trends in neuroscience might impact business and life in general and explore the future of neurotechnology.
LIVE TEACHING SESSIONS
INDUSTRY EXAMPLES
INTERACTIVE DISCUSSIONS
KNOWLEDGE CHECKS
CROWDSOURCING/POLLS
Research and discuss real-world applications of neuroscience to deepen your understanding of what drives creativity, leadership, and team building.
Examine customer loyalty for well-known mobile phone brands through the lens of neuroscience.
Learn how neuroscience can be used in organizations through this example of wearable technology — one of the staple applications of neuroscience.
See how researchers were able to assess and predict consumer preferences for soft drinks by measuring the impact of branding and marketing using the brain’s value network.
Discover how Mars integrated neuroscience into the marketing strategy for some of its well-known brands.
Learn how Elon Musk’s Neuralink aims to provide a breakthrough human–internet AI interface in the brain measurement segment of neuroscience applications.
Michael Platt
Director, Wharton Neuroscience Initiative; James S. Riepe University Professor; Professor of Marketing, The Wharton School; Professor of Psychology; Professor of Neuroscience, University of Pennsylvania
Scientist Michael Platt is known for asking some of the most challenging neuroscience questions in the 21st century — and formulating innovative ways to answer them. He focuses on applying insights and technology from brain science to business, particularly to questions in marketing, management, finance, and innovation. He has conducted expansive research in primate neurological behavior.
As a Penn Integrates Knowledge (PIK) Professor, he holds appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department of Psychology in the School of Arts and Sciences, and the Department of Marketing in the Wharton School of the University of Pennsylvania.
A revered instructor, Professor Platt is the recipient of the Master Teacher/Clinician Award from the Duke University School of Medicine and the Teaching Commitment and Curricular Innovation Award from the Wharton School. He is the former Director of the Duke Institute for Brain Sciences and the Center for Cognitive Neuroscience at Duke, and the founding Co-Director of the Duke Center for Neuroeconomic Studies.
His work has been featured in the New York Times, the Washington Post, the Wall Street Journal, Newsweek, The Guardian, and National Geographic, and has appeared on ABC’s Good Morning America, NPR, CBC, BBC, MTV, and HBO Vice.
Professor Platt is the author of The Leader’s Brain, a widely renowned textbook that examines the transformational power of brain science and its vast number of applications, including leadership, team building, decision-making, innovation, marketing, and more .
SORIN PATILINET
Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.
Download Brochure
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
For the program refund and deferral policy, please click the link here.
Flexible payment options available.