Understanding the Brain: Using Neuroscience to Deliver Better Business Results

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Overview

Examining the brain enables us to tap into human thought and behavior. On an individual level, the brain is tied to our happiness, interpersonal relationships, and productivity. On an organizational level, it impacts communication, team building, decision making, and our ability to gauge customer preferences and actions.

Neuroscience — the traditional study of the human brain and neurological systems, which regulate emotions and key decision-making processes — is empowering people to reach their full potential. It is helping leaders and businesses achieve more informed decisions, forge deeper social connection between teams, and predict customer needs and behaviors with increased precision.

Key Takeaways

Wharton's Understanding the Brain: Using Neuroscience to Deliver Better Business Results program offers you a pathway to understanding the brain and its functions through the study of neuroscience, a discipline that is integral to cultivating organizational success, leadership abilities, and personal growth.

  • Understand the basic anatomy and physiology of the brain and master techniques for leveraging cognitive insights

  • Leverage facets of the social brain to increase social capital, establish culture, and manage organizational change

  • Synthesize implications for business decisions using concepts such as normalization, the basis of choice overload and decoy effects, and evidence accumulation

  • Learn how to use neuroscience tools and insights to improve marketing efficiency and effectiveness

  • Examine the brain processes underlying exploration to enhance individual creativity and boost organizational innovation

Who Is This Program For?

Covering a wide variety of applications in neuroscience, this program helps anyone who wants to improve social connections, team effectiveness, make less emotion-driven decisions, and unlock the creative powers of the brain to achieve better, more creative innovation and results.

Program Modules

Following a natural progression, this program helps you master a fundamental understanding of neuroscience and develop expertise in its applications, including culture, decision making, innovation, productivity, and job satisfaction.

Program Experience

LIVE TEACHING SESSIONS

LIVE TEACHING SESSIONS

INDUSTRY EXAMPLES

INDUSTRY EXAMPLES

INTERACTIVE DISCUSSIONS

INTERACTIVE DISCUSSIONS

KNOWLEDGE CHECKS

KNOWLEDGE CHECKS

CROWDSOURCING/POLLS

CROWDSOURCING/POLLS

Final Project - Create a Pitch

You will get a chance to pitch a startup that develops and commercializes a novel application of brain science to business or pitch an application of brain science relevant to your current organization.

Industry Examples

Research and discuss real-world applications of neuroscience to deepen your understanding of what drives creativity, leadership, and team building.

SAMSUNG/APPLE

SAMSUNG/APPLE

Examine customer loyalty for well-known mobile phone brands through the lens of neuroscience.

COGWEAR

COGWEAR

Learn how neuroscience can be used in organizations through this example of wearable technology — one of the staple applications of neuroscience.

COCA-COLA/PEPSI

COCA-COLA/PEPSI

See how researchers were able to assess and predict consumer preferences for soft drinks by measuring the impact of branding and marketing using the brain’s value network.

MARS

MARS

Discover how Mars integrated neuroscience into the marketing strategy for some of its well-known brands.

NEURALINK

NEURALINK

Learn how Elon Musk’s Neuralink aims to provide a breakthrough human–internet AI interface in the brain measurement segment of neuroscience applications.

Program Faculty

MICHAEL PLATT
MICHAEL PLATT

Director, Wharton Neuroscience Initiative; James S. Riepe University Professor; Professor of Marketing, The Wharton School; Professor of Psychology; Professor of Neuroscience, University of Pennsylvania

Scientist Michael Platt is known for asking some of the most challenging neuroscience questions in the 21st century — and formulating innovative ways to answer them. He focuse...

Guest Contributors

SORIN PATILINET
SORIN PATILINET

Global Director, Mars Marketing Communications Lab

A self-proclaimed marketing engineer, Sorin Patilinet leads the Mars Marketing Communications Lab where he spearheads the creation of future marketing capabilities using a com...

Certificate

Certificate

Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.

FAQs

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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