The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
April 18, 2024
6 weeks, online
3–4 hours per week
Participants report that enrolling in a program with colleagues fosters collaborative learning and amplifies their impact.
Please provide your details to get more information about the group-enrollment pricing.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistPlatform strategies and ecosystems have emerged as differentiating factors for organizations that want to thrive, with evident results. Already, organizations that future-proof themselves with the right platform strategy grow 2.7 times faster than the competition. Wharton’s Platform Strategy program is ideal for product management and business strategy professionals, entrepreneurs, or C-suite executives looking to leverage successful platform ecosystem strategies to drive digital transformation and grow their organizations exponentially. Learn to craft a platform strategy based on successful industry examples, evaluate platform designs, and identify growth and monetization opportunities that scale.
of today’s billion-dollar unicorn startups are platform organizations.
of all global activity in the next 5–10 years will be mediated by platforms.
Wharton’s Platform Strategy: Build, Grow, Monetize, and Lead Digital Platforms program is ideal for professionals and business leaders looking to leverage successful platform ecosystem strategies to grow their organizations exponentially. This program will help you:
Distinguish between products and platforms, and gain valuable perspectives about platform types and various business models.
Understand the disruptions that platforms can drive, specifically digital platforms. Gain in-depth knowledge about concepts such as customer journeys and users and leverage them to design and build digital platforms.
Comprehend ways to attract, retain, and engage followers to platforms by leveraging network effects while scaling. Dissect strategies of successful global brands and apply them to your platform strategy.
Decipher the all-important aspect of profitability by studying successful platform-monetization models in use.
Familiarize yourself with trends in the platform business space and the impact of new-age technologies, including AI and blockchain, on platform business models.
Develop an understanding of external dependencies that an organization transitioning to a platform model may have and the resultant impact on its current structure and business model.
Distinguish between products and platforms, and gain valuable perspectives about platform types and various business models.
Decipher the all-important aspect of profitability by studying successful platform-monetization models in use.
Understand the disruptions that platforms can drive, specifically digital platforms. Gain in-depth knowledge about concepts such as customer journeys and users and leverage them to design and build digital platforms.
Familiarize yourself with trends in the platform business space and the impact of new-age technologies, including AI and blockchain, on platform business models.
Comprehend ways to attract, retain, and engage followers to platforms by leveraging network effects while scaling. Dissect strategies of successful global brands and apply them to your platform strategy.
Develop an understanding of external dependencies that an organization transitioning to a platform model may have and the resultant impact on its current structure and business model.
Capstone project
Case studies
Cohort-based learning
Live session with faculty
Personalized program-leader feedback
Try-it activities
Rahul Kapoor, PhD
Pinar Yildirim, PHD
Rahul Kapoor, PhD
David W. Hauck Professor; Chairperson, Management Department at the Wharton School, University of Pennsylvania
Rahul Kapoor is the David W. Hauck Professor at the Wharton School of the University of Pennsylvania. In his research, Kapoor focuses on the management of industry disruption and ecosystems related to new technologies and business models. He has published numerous articles on these topics in leading peer-reviewed and practitioner journals from the perspective of both established organizations and startups. He is the past chairperson of the Technology and Innovation Management Division of the Academy of Management.
At Wharton, Kapoor teaches undergraduate, MBA, executive MBA, and PhD courses on technology and innovation strategy. He is also an active contributor to Wharton Executive Education, teaching in both the customized and open-enrollment programs. He has received several awards for his research and teaching including the inaugural Academy of Management (Technology and Innovation Management Division) Emerging Scholar Award. He has also advised and consulted for several organizations with respect to launching new innovation initiatives. Prior to joining academia, he spent more than seven years in the high-tech industry, where he worked for Texas Instruments and was involved with two startups, one of which he co-founded.
Pinar Yildirim, PHD
Associate Professor, Marketing Department at the Wharton School, University of Pennsylvania
Pinar Yildirim is an associate professor in the Marketing Department of the Wharton School of the University of Pennsylvania and a senior fellow at the Leonard Davis Institute. Yildirim authored numerous journal and conference articles, white papers, and popular writings on topics such as the diffusion of information on social networks, political communication on social media, and the influence of technology on society. Her research appeared in top management and economics journals including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. Her research has been covered by numerous media outlets such as the Wall Street Journal, NPR, Forbes, Politico, Newsweek, and Vox.
She received the Excellence in Teaching Award at the Wharton School and several Distinguished Service Awards from the Informs Management Science Journal. She is on the editorial boards of top business journals including Marketing Science, Journal of Marketing Research, and Marketing Letters. Yildirim received an MS and a PhD in industrial engineering and a PhD in marketing in business economics from the University of Pittsburgh.
Upon successful completion of the Platform Strategy: Build, Grow, Monetize, and Lead Digital Platforms program, you will earn a digital certificate of completion from the Wharton School.
Download BrochureNote: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
For the program refund and deferral policy, please click the link here.
Flexible payment options available.