Platform Strategy: Build, Grow, Monetize, and Lead Digital Platforms

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Key Takeaways

Wharton’s Platform Strategy: Build, Grow, Monetize, and Lead Digital Platforms program is ideal for professionals and business leaders looking to leverage successful platform ecosystem strategies to grow their organizations exponentially. This program will help you:

  • Gain an in-depth understanding of successful global platform ecosystem models in use today

  • Develop your knowledge for designing and building an effective digital platform strategy for an existing or new business

  • Devise profitable strategies for growing and scaling a digital platform ecosystem

  • Analyze the opportunities and challenges of integrating emerging technologies with your digital platform strategy

  • Evaluate methods to lead an organization to successfully adopt, grow, and scale a platform-based business

Who is this program for?

  • Mid- to senior-level professionals in product management and business strategy roles tasked with leveraging solutions to drive profitable growth

  • Consultants offering ahead-of-the-curve growth strategies to clients

  • C-suite executives responsible for leading organizations towards sustainable growth

  • Entrepreneurs and founders of traditional organizations or startups looking to scale their organization to the next level

Program Topics

Program Experience

Capstone project

Capstone project

Case studies

Case studies

Cohort-based learning

Cohort-based learning

Live session with faculty

Live session with faculty

Personalized program-leader feedback

Personalized program-leader feedback

Try-it activities

Try-it activities

Program Faculty


David W. Hauck Professor; Chairperson, Management Department at the Wharton School, University of Pennsylvania

Rahul Kapoor is the David W. Hauck Professor at the Wharton School of the University of Pennsylvania. In his research, Kapoor focuses on the management of industry disruption ...


Associate Professor, Marketing Department at the Wharton School, University of Pennsylvania

Pinar Yildirim is an associate professor in the Marketing Department of the Wharton School of the University of Pennsylvania and a senior fellow at the Leonard Davis Institute...



Upon successful completion of the Platform Strategy: Build, Grow, Monetize, and Lead Digital Platforms program, you will earn a digital certificate of completion from the Wharton School.

Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.

This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.


Didn't find what you were looking for? Write to us at or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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