Platform Strategy: Build, Grow, Monetize, and Lead Digital Platforms

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Course Dates

STARTS ON

December 13, 2022

Course Duration

DURATION

6 weeks, online
3–4 hours per week

Course Fee

PROGRAM FEE

US$2,600 US$2,392 or get US$260 off with a referral

Course Information Flexible payment available

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program fee

US$2,600 US$2,392

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Overview

Platform strategies and ecosystems have emerged as differentiating factors for organizations that want to thrive, with evident results. Already, organizations that future-proof themselves with the right platform strategy grow 2.7 times faster than the competition. Wharton’s Platform Strategy program is ideal for product management and business strategy professionals, entrepreneurs, or C-suite executives looking to build effective digital platform strategies to help their organizations leap ahead. Learn to craft a platform strategy based on successful industry examples, evaluate platform designs, and identify growth and monetization opportunities that scale.

60%

of today’s billion-dollar unicorn startups are platform organizations.

Source: McKinsey

30%

of all global activity in the next 5–10 years will be mediated by platforms.

Source: McKinsey

Key Takeaways

Wharton’s Platform Strategy: Build, Grow, Monetize, and Lead Digital Platforms program is ideal for professionals and business leaders looking to leverage successful platform ecosystem strategies to grow their organizations exponentially. This program will help you:

  • Gain an in-depth understanding of successful global platform ecosystem models in use today
  • Develop your knowledge for designing and building an effective digital platform strategy for an existing or new business
  • Devise profitable strategies for growing and scaling a digital platform ecosystem
  • Analyze the opportunities and challenges of integrating emerging technologies with your digital platform strategy
  • Evaluate methods to lead an organization to successfully adopt, grow, and scale a platform-based business

Who Is This Program For?

  • Mid- to senior-level professionals in product management and business strategy roles tasked with leveraging solutions to drive profitable growth
  • Consultants offering ahead-of-the-curve growth strategies to clients
  • C-suite executives responsible for leading organizations towards sustainable growth
  • Entrepreneurs and founders of traditional organizations or startups looking to scale their organization to the next level

Program Topics

Module 1:

Basics of Platforms

Distinguish between products and platforms, and gain valuable perspectives about platform types and various business models.

Module 2:

Designing a Digital Platform

Understand the disruptions that platforms can drive, specifically digital platforms. Gain in-depth knowledge about concepts such as customer journeys and users and leverage them to design and build digital platforms.

Module 3:

Growing a Digital Platform

Comprehend ways to attract, retain, and engage followers to platforms by leveraging network effects while scaling. Dissect strategies of successful global brands and apply them to your platform strategy.

Module 4:

Monetizing a Digital Platform

Decipher the all-important aspect of profitability by studying successful platform-monetization models in use.

Module 5:

The Future of Platforms

Familiarize yourself with trends in the platform business space and the impact of new-age technologies, including AI and blockchain, on platform business models.

Module 6:

Leading Digital Platform Strategies

Develop an understanding of external dependencies that an organization transitioning to a platform model may have and the resultant impact on its current structure and business model.

Module 1:

Basics of Platforms

Distinguish between products and platforms, and gain valuable perspectives about platform types and various business models.

Module 4:

Monetizing a Digital Platform

Decipher the all-important aspect of profitability by studying successful platform-monetization models in use.

Module 2:

Designing a Digital Platform

Understand the disruptions that platforms can drive, specifically digital platforms. Gain in-depth knowledge about concepts such as customer journeys and users and leverage them to design and build digital platforms.

Module 5:

The Future of Platforms

Familiarize yourself with trends in the platform business space and the impact of new-age technologies, including AI and blockchain, on platform business models.

Module 3:

Growing a Digital Platform

Comprehend ways to attract, retain, and engage followers to platforms by leveraging network effects while scaling. Dissect strategies of successful global brands and apply them to your platform strategy.

Module 6:

Leading Digital Platform Strategies

Develop an understanding of external dependencies that an organization transitioning to a platform model may have and the resultant impact on its current structure and business model.

Program Experience

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Capstone project

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Case studies

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Cohort-based learning

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Live session with faculty

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Personalized program-leader feedback

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Try-it activities

Program Faculty

Profile image of the program faculty, Rahul Kapoor

Rahul Kapoor, PhD

David W. Hauck Professor; Chairperson, Management Department at the Wharton School, University of Pennsylvania

Rahul Kapoor is the David W. Hauck Professor at the Wharton School of the University of Pennsylvania. In his research, Kapoor focuses on the management of industry disruption and ecosystems related to new technologies and business models... More info

Profile image of the program faculty, Pinar Yildirim

Pinar Yildirim, PHD

Associate Professor, Marketing Department at the Wharton School, University of Pennsylvania

Pinar Yildirim is an associate professor in the Marketing Department of the Wharton School of the University of Pennsylvania and a senior fellow at the Leonard Davis Institute... More info

Certificate

An example image of the certificate that will be awarded once you successfully complete the course

Certificate

Upon successful completion of the Platform Strategy: Build, Grow, Monetize, and Lead Digital Platforms program, you will earn a digital certificate of completion from the Wharton School.

Download Brochure

Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.

This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org,and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enroling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrolment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrolment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrolment remains. All deferral requests should be sent to admissions@emeritus.org.

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