Product Management and Strategy
Overview
The Product Management and Strategy program from Wharton Executive Education enables product, technology, and business professionals to build product strategy capabilities, manage the full product life cycle, and drive data-informed decisions. In today’s fast-moving markets, where customer needs, competitive pressure, and rapid innovation shape success, product leaders must take a disciplined yet agile approach to creating value and sustaining growth.
Led by renowned Wharton faculty, this six-week online program blends proven frameworks, live sessions, practical tools, and real-world applications to help participants design, develop, and commercialize effective products. You emerge with the clarity, confidence, and strategic mindset required to lead product initiatives, collaborate across functions, and deliver measurable impact across your organization.
$120,437
83%
8.6%
Faculty Insights
Get a firsthand look at how this program equips you to drive product innovation and strategic growth.
Key Takeaways
Wharton's Product Management and Strategy online program provides a comprehensive overview of this growing field. This program will enable you to:
Analyze contemporary practices of product management and strategy
Use tools and techniques to conceive, build, and manage products and services over their life cycle
Understand how to develop and execute a go-to-market strategy for products
Learn how successful product managers apply design thinking, agile methods, and key business metrics to build an effective product portfolio
Evaluate the product management function within organizational practice
Gain the confidence and credibility to transition into a product-management role
Who Is This Program For?
The Product Management and Strategy program from Wharton Executive Education is designed for product managers and business professionals who want to strengthen their product strategy skills and take on broader leadership responsibilities in an agile environment. It is ideal for:
Early- to mid-career product, technology, and marketing professionals seeking to understand product management and strategy for building an effective product portfolio
Mid-level business/functional managers who are part of the product life cycle directly or indirectly
Consultants looking to offer innovative products and solutions to their clients
Entrepreneurs who want to expand their organization by identifying new product-development opportunities
C-suite/senior leaders who are involved at any point in a product's life cycle, from ideation to final launch
Program Topics
The Product Management and Strategy program from Wharton Executive Education will build your capability to lead products across the product life cycle. You will strengthen your understanding of product management and strategy, sharpen your ability to define a clear product vision, and apply contemporary approaches to develop and manage an effective product portfolio. You will also learn how to evaluate performance using key business metrics, make informed decisions in agile environments, and translate customer and market insights into successful, market-ready outcomes.
Our learning journey is structured to guide you through the complete product life cycle, from concept and product design to shaping a clear product vision, incorporating customer needs, and applying key business metrics to measure performance and build an effective product portfolio.
Get an overview of the product-management sphere, including roles, general processes, tasks, and responsibilities as well as the capabilities required and prospective career paths.
Take a deeper dive into the process of product development, from conventional waterfall/phase-gate techniques to design thinking, in an effort to uncover genuine insights into customer behavior.
Begin applying optimal strategies for developing product solutions, including how to generate concepts using both individuals and groups, methods for getting unstuck, and how to select and test concepts.
Explore contemporary practices for presenting product benefits, starting with how to develop a clear vision of the product and using the Amazon PR FAQ as a template for articulating that vision.
Assess the use of agile methods in product development and management, including the historical context of the agile approach in software development, the mechanics and limits of the approach, and agile applications outside of software.
Explore how KPIs influence product management, from basic economics for financially sustainable products to key metrics for business performance, along with how to develop a menu of growth tactics and dashboards for product management.
Program Experience
Gauge your progress with live faculty check-ins and discussions tied to key business metrics.
Listen to content selected to align with specific modules across the product management process.
See survey results on crucial issues, including the characteristics of a great concept and evolving customer needs.
Gauge your understanding of the content as the program progresses through the product life cycle.
Focus on real-world scenarios such as conducting customer interviews and applying design thinking processes.
Choose a product relevant to your real-world circumstances, then implement and assess strategies to build an effective product portfolio throughout the program.
Industry Examples
Product Management and Strategy draws on real-world examples to illustrate how innovation actually occurs in the market, examining how organizations align product roadmaps, collaborate across cross-functional teams, and make decisions that lead to successful products. It offers:
An exploration of whether Zoom really is 10 times better than BlueJeans, Skype, or Hangouts and whether Google could build a Zoom
An assessment of real-world brands and names, including Jukebox, BlackBerry, and Boeing
A look at agile frameworks, such as scrum
Program Faculty
World-renowned Wharton faculty in the Product Management and Strategy program will prepare you to navigate the complex challenges of modern product leadership. You will leverage their expertise in product strategy, design thinking, and the product management process to sharpen your strategic judgment and build the skills required to lead successful products.
Through a structured curriculum, faculty-led sessions, and peer learning, you will develop a deeper understanding of portfolio management, cross-functional collaboration, and key business metrics, positioning you to make informed decisions and drive sustained market impact with confidence.
CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Advisor on Asia Strategy at the Wharton School
Karl Ulrich's research interests include product design and development, entrepreneurship, and innovation as well as environmental issues. He also holds an appointment as prof...
Certificate
Get recognized! Upon successful completion of the program, the Wharton School grants a verified digital certificate of completion to participants.
Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.
Product Strategy and Revenue Management
FAQs
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Wharton Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)
Flexible payment options available.
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