The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
June 29, 2023
6 weeks, online
4–6 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Product Management and Strategy starting on June 29, 2023 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.Building an effective product portfolio is a critical skill. Contemporary product managers must be able to articulate a clear vision of the market for their organization’s products. They also have to develop those products in an agile environment and validate results using proven testing methods and performance metrics. This program provides a comprehensive understanding of cutting-edge product management techniques, along with strategies for implementing them, that will give innovative organizations a competitive edge.
Average annual salary for a product manager in the U.S.
Percentage added to top-line revenue by organizations that place a strategic emphasis on data and have an advanced strategy in place to extract business value, translating to 66% more bottom-line profit in the past 12 months
Estimated compound annual growth rate of the global product life-cycle management market between 2022 and 2030
Wharton's Product Management and Strategy online program provides a comprehensive overview of this growing field. This program will enable you to:
Our learning journey is structured to take you through the complete product life cycle, from concept and design to developing a comprehensive vision, incorporating customer feedback, and implementing the proper metrics for measuring performance.
Get an overview of the product-management sphere, including roles, general processes, tasks, and responsibilities as well as the capabilities required and prospective career paths.
Take a deeper dive into the process of product development, from conventional waterfall/phase-gate techniques to design thinking, in an effort to uncover genuine insights into customer behavior.
Begin applying optimal strategies for developing product solutions, including how to generate concepts using both individuals and groups, methods for getting unstuck, and how to select and test concepts.
Explore contemporary practices for presenting product benefits, starting with how to develop a clear vision of the product and using the Amazon PR FAQ as a template for articulating that vision.
Assess the use of agile methods in product development and management, including the historical context of the agile approach in software development, the mechanics and limits of the approach, and agile applications outside of software.
Explore how KPIs influence product management, from basic economics for financially sustainable products to key metrics for business performance, along with how to develop a menu of growth tactics and dashboards for product management.
Get an overview of the product-management sphere, including roles, general processes, tasks, and responsibilities as well as the capabilities required and prospective career paths.
Explore contemporary practices for presenting product benefits, starting with how to develop a clear vision of the product and using the Amazon PR FAQ as a template for articulating that vision.
Take a deeper dive into the process of product development, from conventional waterfall/phase-gate techniques to design thinking, in an effort to uncover genuine insights into customer behavior.
Assess the use of agile methods in product development and management, including the historical context of the agile approach in software development, the mechanics and limits of the approach, and agile applications outside of software.
Begin applying optimal strategies for developing product solutions, including how to generate concepts using both individuals and groups, methods for getting unstuck, and how to select and test concepts.
Explore how KPIs influence product management, from basic economics for financially sustainable products to key metrics for business performance, along with how to develop a menu of growth tactics and dashboards for product management.
Live Sessions
Gauge your progress with live faculty check-ins.
Podcasts
Listen to content selected to align with specific modules.
Polls
See survey results on crucial issues, including the characteristics of a great concept.
Knowledge Checks
Gauge your understanding of the content as the program progresses.
Try-It Activities
Focus on real-world scenarios such as conducting customer interviews and constructing a design thinking processes.
Focal Product Playbook
Choose a product relevant to your real-world circumstances, then implement and assess product development strategies and techniques throughout the program.
Product Management and Strategy draws on real-world examples to illustrate how innovation actually occurs in the marketplace. It offers:
Karl Ulrich, PhD
CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Advisor on Asia Strategy at the Wharton School
Karl Ulrich's research interests include product design and development, entrepreneurship, and innovation as well as environmental issues. He also holds an appointment as professor of mechanical engineering.
Professor Ulrich is co-author of Product Design and Development, a textbook that a quarter of a million students use worldwide, and Innovation Tournaments, a guide to systematically identifying exceptional opportunities for innovation. He holds more than 20 patents for products ranging from medical devices to web-based services to sporting goods. Business Week recognized his Xootr Scooter design as "one of the 50 coolest products of the 21st Century."
Professor Ulrich holds bachelor's, master's, and doctoral degrees in mechanical engineering from MIT.
Get recognized! Upon successful completion of the program, the Wharton School grants a verified digital certificate of completion to participants.
Download BrochureNote: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.
Flexible payment options available.