Product Management and Strategy
Overview
Building an effective product portfolio is a critical skill. Contemporary product managers must be able to articulate a clear vision of the market for their organization’s products. They also have to develop those products in an agile environment and validate results using proven testing methods and performance metrics. This program provides a comprehensive understanding of cutting-edge product management techniques, along with strategies for implementing them, that will give innovative organizations a competitive edge.
$120,437
The Average annual salary for product managers in 2024
SOURCE: Indeed.com
83%
Percentage added to top-line revenue by organizations that place a strategic emphasis on data and have an advanced strategy in place to extract business value, translating to 66% more bottom-line profit in the past 12 months
SOURCE: SPLUNK RESEARCH:
8.6%
Estimated compound annual growth rate of the global product life-cycle management market between 2022 and 2030
SOURCE: GRANDVIEW RESEARCH, MARCH 2022:
Faculty Insights
Get a firsthand look at how this program equips you to drive product innovation and strategic growth.
Key Takeaways
Wharton's Product Management and Strategy online program provides a comprehensive overview of this growing field. This program will enable you to:
Analyze contemporary practices of product management and strategy
Use tools and techniques to conceive, build, and manage products and services over their life cycle
Understand how to develop and execute a go-to-market strategy for products
Learn how successful product managers apply design thinking, agile methods, and key business metrics to build an effective product portfolio
Evaluate the product management function within organizational practice
Gain the confidence and credibility to transition into a product-management role
Who Is This Program For?
Early- to mid-career product, technology, and marketing professionals seeking to understand product management and strategy for building an effective product portfolio
Mid-level business/functional managers who are part of the product life cycle directly or indirectly
Consultants looking to offer innovative products and solutions to their clients
Entrepreneurs who want to expand their organization by identifying new product-development opportunities
C-suite/senior leaders who are involved at any point in a product's life cycle, from ideation to final launch
Program Topics
Our learning journey is structured to take you through the complete product life cycle, from concept and design to developing a comprehensive vision, incorporating customer feedback, and implementing the proper metrics for measuring performance.
Program Experience
Live Sessions
Gauge your progress with live faculty check-ins.
Podcasts
Listen to content selected to align with specific modules.
Polls
See survey results on crucial issues, including the characteristics of a great concept.
Knowledge Checks
Gauge your understanding of the content as the program progresses.
Try-It Activities
Focus on real-world scenarios such as conducting customer interviews and constructing a design thinking processes.
Focal Product Playbook
Choose a product relevant to your real-world circumstances, then implement and assess product development strategies and techniques throughout the program.
Industry Examples
Product Management and Strategy draws on real-world examples to illustrate how innovation actually occurs in the marketplace. It offers:
An exploration of whether Zoom really is 10 times better than BlueJeans, Skype, or Hangouts and whether Google could build a Zoom
An assessment of real-world brands and names, including Jukebox, BlackBerry, and Boeing
A look at agile frameworks, such as scrum
Program Faculty
KARL ULRICH, PHD
CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Advisor on Asia Strategy at the Wharton School
Karl Ulrich's research interests include product design and development, entrepreneurship, and innovation as well as environmental issues. He also holds an appointment as prof...
Certificate
Get recognized! Upon successful completion of the program, the Wharton School grants a verified digital certificate of completion to participants.
Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.
Receive three executive certificates with this learning journey.
Product Strategy and Revenue Management
Maximize your learning. Benefit from up to 14 percent savings.
Gain expertise in product innovation and revenue optimization with a comprehensive multiprogram learning journey from Wharton Executive Education.
Starts On
Duration
Commitment
Program Fee
Financing Options
Payment Plans
Pay in 3 installments
First Payment Of
US$992
Invite a Colleague
Amplify your impact
Receive US$250
For each referral when you invite colleagues to the program.
For Organizations
Team-Based Learning
Upskill with a program from a top university
Leverage cohort-based learning, for high completion rates
Many organizations have historically sponsored their employees for our executive education programs. Please check with your employer if they can cover your fee. We can assist you with the necessary documentation and support.
Preparing Your Pitch
If you require company approval, we offer a customizable email template that you can use to show how the program will contribute to your growth.
Invoice Requirements
An invoice will be issued to you after payment. If you require any customization, our advisory team can assist you.
Part/Full Sponsorship
Our advisors are here to support you throughout the reimbursement process, whether your company covers the fee fully or partially.
Additional Questions
Should your employer require specific information to approve your reimbursement, our advisory team is well-equipped to help you.
FAQs
Have Questions?
Email: enterprise.clientsuccess@emeritus.org. We attempt to respond to queries in 24 hours or less. However, over weekends and holidays, our responses may take up to 72 hours.