Product Management and Strategy
Overview
The Product Management and Strategy program from Wharton Executive Education enables product, technology, and business professionals to build product strategy capabilities, manage the full product life cycle, and drive data-informed decisions. In today’s fast-moving markets, where customer needs, competitive pressure, and rapid innovation shape success, product leaders must take a disciplined yet agile approach to creating value and sustaining growth.
Led by renowned Wharton faculty, this six-week online program blends proven frameworks, live sessions, practical tools, and real-world applications to help participants design, develop, and commercialize effective products. You emerge with the clarity, confidence, and strategic mindset required to lead product initiatives, collaborate across functions, and deliver measurable impact across your organization.
$120,437
83%
8.6%
Faculty Insights
Get a firsthand look at how this program equips you to drive product innovation and strategic growth.
Key Takeaways
Wharton's Product Management and Strategy online program provides a comprehensive overview of this growing field. This program will enable you to:
Analyze contemporary practices of product management and strategy
Use tools and techniques to conceive, build, and manage products and services over their life cycle
Understand how to develop and execute a go-to-market strategy for products
Learn how successful product managers apply design thinking, agile methods, and key business metrics to build an effective product portfolio
Evaluate the product management function within organizational practice
Gain the confidence and credibility to transition into a product-management role
Who Is This Program For?
The Product Management and Strategy program from Wharton Executive Education is designed for product managers and business professionals who want to strengthen their product strategy skills and take on broader leadership responsibilities in an agile environment. It is ideal for:
Early- to mid-career product, technology, and marketing professionals seeking to understand product management and strategy for building an effective product portfolio
Mid-level business/functional managers who are part of the product life cycle directly or indirectly
Consultants looking to offer innovative products and solutions to their clients
Entrepreneurs who want to expand their organization by identifying new product-development opportunities
C-suite/senior leaders who are involved at any point in a product's life cycle, from ideation to final launch
Program Topics
The Product Management and Strategy program from Wharton Executive Education will build your capability to lead products across the product life cycle. You will strengthen your understanding of product management and strategy, sharpen your ability to define a clear product vision, and apply contemporary approaches to develop and manage an effective product portfolio. You will also learn how to evaluate performance using key business metrics, make informed decisions in agile environments, and translate customer and market insights into successful, market-ready outcomes.
Our learning journey is structured to guide you through the complete product life cycle, from concept and product design to shaping a clear product vision, incorporating customer needs, and applying key business metrics to measure performance and build an effective product portfolio.
Program Experience
Gauge your progress with live faculty check-ins and discussions tied to key business metrics.
Listen to content selected to align with specific modules across the product management process.
See survey results on crucial issues, including the characteristics of a great concept and evolving customer needs.
Gauge your understanding of the content as the program progresses through the product life cycle.
Focus on real-world scenarios such as conducting customer interviews and applying design thinking processes.
Choose a product relevant to your real-world circumstances, then implement and assess strategies to build an effective product portfolio throughout the program.
Industry Examples
Product Management and Strategy draws on real-world examples to illustrate how innovation actually occurs in the market, examining how organizations align product roadmaps, collaborate across cross-functional teams, and make decisions that lead to successful products. It offers:
An exploration of whether Zoom really is 10 times better than BlueJeans, Skype, or Hangouts and whether Google could build a Zoom
An assessment of real-world brands and names, including Jukebox, BlackBerry, and Boeing
A look at agile frameworks, such as scrum
Program Faculty
World-renowned Wharton faculty in the Product Management and Strategy program will prepare you to navigate the complex challenges of modern product leadership. You will leverage their expertise in product strategy, design thinking, and the product management process to sharpen your strategic judgment and build the skills required to lead successful products.
Through a structured curriculum, faculty-led sessions, and peer learning, you will develop a deeper understanding of portfolio management, cross-functional collaboration, and key business metrics, positioning you to make informed decisions and drive sustained market impact with confidence.
CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Advisor on Asia Strategy at the Wharton School
Karl Ulrich's research interests include product design and development, entrepreneurship, and innovation as well as environmental issues. He also holds an appointment as prof...
Certificate
Get recognized! Upon successful completion of the program, the Wharton School grants a verified digital certificate of completion to participants.
Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.
Product Strategy and Revenue Management
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)
Flexible payment options available.
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