Product Management and Strategy

Wharton's Product Management and Strategy online program provides a comprehensive overview of this growing field. This program will enable you to:

• Analyze contemporary practices of product management and strategy

• Use tools and techniques to conceive, build, and manage products and services over their life cycle

• Understand how to develop and execute a go-to-market strategy for products

• Learn how successful product managers apply design thinking, agile methods, and key business metrics to build an effective product portfolio

• Evaluate the product management function within organizational practice

• Gain the confidence and credibility to transition into a product-management role

• Early- to mid-career product, technology, and marketing professionals seeking to understand product management and strategy for building an effective product portfolio

• Mid-level business/functional managers who are part of the product life cycle directly or indirectly

• Consultants looking to offer innovative products and solutions to their clients

• Entrepreneurs who want to expand their organization by identifying new product-development opportunities

• C-suite/senior leaders who are involved at any point in a product's life cycle, from ideation to final launch

Product Management and Strategy draws on real-world examples to illustrate how innovation actually occurs in the marketplace. It offers:

• An exploration of whether Zoom really is 10 times better than BlueJeans, Skype, or Hangouts and whether Google could build a Zoom

• An assessment of real-world brands and names, including Jukebox, BlackBerry, and Boeing

• A look at agile frameworks, such as scrum