Revenue Analytics: Price Optimization
Accelerate Your Career in Revenue Analytics with the Wharton School
Revenue optimization is at the core of today's competitive marketing and sales strategies — and the most successful organizations are adopting data analytics tools and techniques to make the smartest forecast and pricing decisions. This is why revenue analytics professionals and other marketing professionals with tactical skills in analytical tools are highly sought after today.
You'll gain comprehensive knowledge of revenue optimization concepts for decision making using statistical, optimization, and economic tools. This program will also prepare you for a new and lucrative career with hands-on experience in applying various analytics tools and techniques to solve optimization problems across industries.
Organizations are ready to hire. Are you ready to take the next step to advance your career in revenue management? Secure your place in Wharton's Revenue Analytics: Price Optimization online program today.
9.6% is the expected compound annual growth rate for the global revenue management market from 2019 to 2024
SOURCE: MARKETSANDMARKETS
Who Is This Program For?
Revenue Analytics: Price Optimization is designed to give participants hands-on experience in using data-analytics tactical tools for successful revenue-optimization strategies in a variety of business scenarios.
The program is ideal for:
Mid-to-senior management in business development, general management, and sales who are seeking new strategies for driving up business revenue and profitability
Category managers, product managers, and marketing managers who are challenged to develop new competitive strategies for revenue planning and management
Finance and revenue-planning managers who want to hone their forecasting of market trends and changes to support a more effective marketing strategy
Pricing analysts and business analysts who are challenged to design an elegant pricing approach for a product or service portfolio
Key Takeaways
Identify and understand the key problems solved by revenue-management analytics
Solve revenue-management problems using various models for revenue forecasting, statistical estimation, and optimization
Understand the economic and mathematical concepts of revenue management in different business contexts
Make business decisions and develop an optimal pricing strategy based on estimation data
Determine optimal pricing strategies to maximize business revenue
Drive product revenue by applying sales strategies such as discounting and bundling
Use analytics to forecast trends, risks, and challenges in existing and new markets and create strategies to manage them
Program Highlights
Assignments
Discussions
Excel Exercises
Industry Examples
Knowledge Checks
Live Office Hours
Reflections
Try-It Activities
Program Topics
Begin the program by learning the basics of revenue management and how data analytics have changed and transformed concepts and techniques over time.
Gain hands-on experience using revenue analytics to solve the problem of estimating demand and willingness to pay. Plus, use the results to price for optimized revenue.
Explore various statistical methods for overcoming typical estimation challenges, including estimating willingness to pay and censored data.
Learn how to estimate optimized revenue when dealing with multiple types of customers, such as discount and premium buyers with disparate buying habits.
Learn analytics strategies for quantity-based revenue management by exploring real-world revenue estimation challenges in the airline industry.
Explore the value of analytics to support optimized revenue-management decisions regarding auctions, overbooking practices, and two-sided platforms such as Airbnb.
Program Faculty
Anheuser-Busch Professor of Management Science; Professor of Operations Information and Decisions, The Wharton School
Noah Gans is the Anheuser-Busch Professor of Management Science and professor of Operations, Information and Decisions at the Wharton School of the University of Pennsylvania....
Panasonic Professor of Manufacturing and Logistics Professor of Operations, Information, and Decisions
Professor Veeraraghavan teaches a course in operations strategy in the Operations, Information, and Decisions Department. He also conducts research on service operations, pric...
Guest Speaker
Associate Professor of Technology and Operations; Michael R. and Mary Kay Hallman Fellow, Stephen M. Ross School of Business
Professor Li is an associate professor of technology and operations at the University of Michigan’s Ross School of Business. She conducts research in empirical operations mana...
Certificate
Get recognized! Upon successful completion of the program, the Wharton School grants a verified digital certificate of completion to all participants.
Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.
Product Strategy and Revenue Management
FAQs
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Wharton Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)
Flexible payment options available.
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